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Content Marketing Strategies for WordPress – How to Make Your Blog More Popular?

Marina Thomas1083 05-Apr-2018


                            Content Marketing Strategies for WordPress – How to Make Your Blog More Popular?

You can find one excellent rule taped on to any digital marketer's screen as "content is the king." This baseline rule is becoming more and more important as online marketing is becoming a tighter competitive space. Quality and nothing other than quality is the single key for anyone to succeed and content has become essential important in online business now. This is what accurately predicted by the technology tycoon Bill Gates back in 1996.

This makes the term "content marketing" the backbone of any online business marketing campaign. Here in this article, we will see some unique ways to content marketing for WordPress with a step by step approach to it.

What is content marketing?

Content Marketing Strategies for WordPress – How to Make Your Blog More Popular?

For those who are new to it, content marketing is the concept of using digital content like text, image, video, graphics and other forms to meet the marketing goals of businesses. The process of content marketing involved the creation of content and distributing it to reach to people through various channels. Content can be delivered through email, social media, blogs, product page, landing pages, etc.

The objective of content is not only limited to sharing information and attracting consumers but to make them effectively engage with the brand. Proper content serves the purposes of:

- Spreading brand awareness.

- Trust building.

- Reassuring authority.

- Bring in more site traffic.

- Improve search engine performance.

- Increased sales.

Content marketing

Step 1. Planning a good content marketing strategy

Content Marketing Strategies for WordPress – How to Make Your Blog More Popular?

The primary step to any successful marketing campaign is proper planning. Content marketing something which can be initiated without any serious thoughts. The first step to planning content is to create a perfect editorial calendar. With this, you need to organize the content strategy as to what blog posts to be released on which dates etc. An elaborate calendar includes details like authors, categories, promotional channels, type of content, etc.

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Step 2. Creation of content

Content Marketing Strategies for WordPress – How to Make Your Blog More Popular?

Not any random content will do well for content marketing; you need to develop something unique of real quality. At the first point, the content should be engaging and also easy for the readers to understand. Content which is too clogged and doesn't focus on the actual customer needs will not prove successful. Some tips are:

1. Stick to the topic – Focus each piece of your content on one topic than beating around the bush by saying about everything under the sun.

2. Create user-specific content – Offer something useful to the readers. More specifically, focus on creating actionable content, which means something the users immediately apply and get benefited.

3. Crate engaging content – Content should be interactive which lets the users engage with it happily. Blog posts with appropriate images seem to be a lot more appealing than plain web page content.

WordPress put forth many different ways to display the content and use the user analytics to identify which works the best.

Step 3. Sharing the content

Content Marketing Strategies for WordPress – How to Make Your Blog More Popular?

Once if you are satisfied with the quality and purpose of the content created, next you can explore ways to take your content to maximum readers

- Create an email list – email marketing is one of the most appropriate tools for content marketing. With this, you can share your content directly with the interested consumers by hitting their mailboxes. Create an e-mail list for content circulation; however, make sure that you follow all mailing protocols including unsubscribing option while sending bulk content mails.

- Social media sharing - Social media now holds a fair share of the consumer activities online. So, these platforms can not only be used to share content, but also to enhance the brand awareness.

Step 4. Analyzing

Content Marketing Strategies for WordPress – How to Make Your Blog More Popular?

Not marketing strategy is complete without a proper analysis of its success/failure rate. Many tend to miss out this step, but it is highly essential to succeed on a long run. If you have a clear strategy and plan, then you know what the output you expect. So, this can be set as your marketing goal regarding facts and figures, and you can analyze the output of your content marketing campaigns and see if the goals are met.

However, don't expect any magical results overnight even if you have implemented the best content marketing strategies. It is essential to spend a dedicated amount of time with optimum effort to see even the first signals of success over time. Content analysis will show you these signals correctly, and if you find something is not working, then revisit your strategy by learning from the faults.



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