articles

Home / DeveloperSection / Articles / 5 Proven Mechanics of Successful Social Media Writing

5 Proven Mechanics of Successful Social Media Writing

Christina Battons1548 25-Jan-2018

With so much content on social media, one has to develop excellent social media writing techniques. Social media success requires thoughtful and robust writing. It’s more than just setting up a profile or account and typing the characters needed depending on the social platform, no! An excellent copywriter is necessary for any post to count. As much as writing for social media is not a challenge, you will need to take the time to refine your craft. You have to learn how to write captivating posts to get likes, shares, and your tweets retweeted.

Social media marketing has become mainstream and more critical today than ever. It may have been late to bloom in the market, but that’s where everybody is. You have to make sure that the hours you put in the content creation balance out with the results that you bring in.

The question now becomes, what mechanisms do you need in your social media writing? How do you increase your social media presence?

1. Put Your Audience First 

One of the things that are considered rude is talking about yourself all the time. Do not be a ‘me’ person. Your audiences have to be the center of your story. The post that comes off as an ad oversell which is usually a turn off to many readers.

Social media is all about being human. Create a post that will ignite a bonding opportunity through humor, goodwill, and imagery. You can take the first step by creating a group depending on the platform that you’re using and start a discussion. You can use the equalizer rule of thirds to help you keep a balance between you and your audience. This practice helps to find an equal medium between you and the readers. It also helps in convincing them that you are speaking the same language. It states that; you should take a third of your time having a conversation about what’s going on in the industry. You can share and retweet other peoples content. Another third of the time, you can take to promote now yourself, your products and the services that you offer for them. Lastly, the other third you spend answering peoples questions and general admin tasks.

2. Keep It Simple 

Craft your post until it becomes one simple, clear and convincing post. Do not write redundant content. If you have to add on to it, do it in a way that still retains the critical message front and center. 

Just because, for example, Facebook does not have a character count limitation, that does not mean the readers will be interested in a lengthy post. Remember that a majority of people view content on their mobile devices. When they are skimming, they are usually looking for short, to the point posts. Avoid the use of sophisticated language and use simple phrases and expressions instead. A trick to writing a simple post is to always ask yourself if there is a way that you can write the post to make it more concise. Additionally, remove jargon from your post since those words don’t add value, they only make a post difficult to read. Swipe out jargon for simple words that are easy to understand and remember.

3. Know Your Audience 

Who is your audience? Whom are you targeting? What kind of response are you hoping to achieve? These are the questions that you need to have answers to before writing anything down. You have to make sure that it will resonate and compel the audience that you’re targeting. You have to understand all this so that you can know what language to use.

For example, the communication that you will use when aiming at stay at home moms would be different to the one you would use when addressing an executive at a financial organization. The reliable way to achieve this is by setting a target audience. Once you know who they are, research on what information they may be seeking and this is how you become relevant to them. Once your analysis is done, you will be at a significant advantage since you will know what content is expected of you and hence you can keep them hooked on your work.

4. Proofread Again and Again 

Regardless of where your content will land, you have to edit your work. This point can never be emphasized enough. This is because; a simple grammatical and spelling error can cost you a lot in almost any field. When you have grammatical mistakes, it not only reflects poorly on you but also on your brand. 

Whether you consider yourself an experienced writer or a novice, everyone makes a mistake sometimes. It is best to first proofread for yourself to see if the information that you wanted to post is relayed upon correctly. Then you can go ahead and edit the obvious stuff. But for the final proofreading, have a fresh set of eyes go through it for you. Another excellent method of proofreading is leaving the work and coming back after sometime. You can as well use online spellcheckers as Grammarly to enable you to deliver a high-quality post. Note that when you set yourself up to proofread, it involves more than just fishing out the errors. You have to polish your sentences, to make them clear, smooth and exciting to read. Watch out for long sentences, they always confuse people and instead opt for shorter ones.

5. Have a Catchy Title 

An unfortunate thing that can happen to you is to have exceptional content but a weak title. It takes more than good content or format to capture the attention of readers. This point is mostly overlooked by most writers on social media. The most vital part of a post is the title. Can you imagine, just 10 seconds of unleashing your imagination on the headlines can make or break a social media message? Great headlines always go a long way in giving you an edge. They tend to convince your target audience to read and respond to your copy. It can generate clicks and shares of your post. When you have a catchy title, people will take their time to read it, and others are known to share it even before opening the content itself. You can also use process analysis essay topics to get ideas on headings. There is a theory that when you combine numbers, adjectives, keywords and a promise, your title is guaranteed to be on point. Make a point never to publish an article until you have a catchy title.

Conclusion 

These five proven mechanisms are a great way to improve your social media marketing. But if you want to excel in the art of writing, there are other tips too that can go along way in helping you polish up this skills. Bear in mind that anytime you write social media content, it is always more than promotional posts of your latest products and advertisements. Work on creating a relationship with the reader. Try and make a personal connection with the language that you use. Remember to be consistent with original ideas. You can pay close attention to your formatting too; it goes a long way in reshaping your post.

Food for thought, you will achieve all the above by aligning your material with your business objectives!



Leave Comment

Comments

Liked By