If you're local or have a nationwide business, as you grow, be sure to update your region served or serviced by location. This link takes you to Google's guide for using a service region.

Make sure to update your hours on the website, landing page, and GBP.

This allows search engines to identify where you are currently providing services, what your footprint is, and when clients may access your offers.

You may also create fresh profiles for various areas. Just be careful to verify ownership and maintain them up to date. This covers holiday hours and closures.

Schema

Do you have a service area or organizational structure on your website or pages? Make care to fill up and update the "area served" columns using references to Wikipedia or Wikipedia entries.

Wikidata has information on practically every city, county, state, nation, and area to assist you in determining where your products, services, stores, and other items are located.

The more information you can supply to search engines about where and when you provide services, the better they will be able to present you as a supplier to individuals in those areas.

Do you provide services throughout North America (the United States, Mexico, and Canada)? There is also a page for it. This way, you don't have to cite all three.

However, Wikidata lists "Greenland" as North America, which is quite unusual.

That is clearly incorrect for your places, despite the fact that they are physically part of the continent. Politically, Greenland is part of the EU because it is now a Danish territory.

Localize or regionalize your titles and descriptions.

Meta descriptions, in my view, are not a ranking signal or utilized in rankings, but they do affect the number of visitors that click on to your website. But only if a search engine uses the meta descriptions you write.

In my experience, title tags do shift the needle when paired with other on-page components.

When the description highlights the location or market that the title refers to, you produce an appealing ad for a customer to click on. Also, meta descriptions are important.

If you're optimizing for visitors and say that you're close to a certain landmark, they'll know you're nearby and may choose your listing over another business higher up with generic titles and descriptions.

This can apply to merchants, pharmacies, restaurants, accommodation, auto rentals, and so on. This is a guide I made for producing translated meta descriptions and title tags.

Generate Citations and Execute PR Work.

This one's a double victory! Look up local blogs, newspapers, and periodicals, and then work on becoming featured and discussed.

Being featured allows you to attract referral traffic and clients to your business while also signaling to search engines that you have a new local location or growth. In some situations, you may receive a backlink.

The sort of link and the site that is connecting to you determine if the backlink is natural and excellent.

As an extra benefit, if the new market you've entered recognises and trusts the media company's brand, include the logo on your page.

If they're debating between two organizations to try, this might help develop trust and enhance conversions both online and in person.

If you want to grow into my city (Washington, D.C.), consider Washingtonian Magazine, Popville, or ARLnow. These might be recognized by locals in our area.

Things to remember

When expanding your presence, bear in mind that demographics may vary from region to location.

You may notice that the new place has a different skew for ethnicity, religion, single vs. married, income levels, or age ranges. This means that your marketing strategy must also be modified.

• If you provide new languages, make sure your hreflang tags are referencing the relevant language version for products, services, and content. Here's Google's guide to this.
• Update the images to reflect the demographics of the clients who will contact you for services or visit your business.