Hiring an SEO services firm to help your small business setup in Google can be overwhelming. It feels like taking an old bike into the mechanic and hearing them rattle off a dozen repairs you need. They usually describes problems with parts you have never even heard of and you keep on thinking about it, So how can we know SEO services professional is doing a good job for your small business firm ?

First of all, you should consider engaging a firm for one of these 5 common SEO services. You can use this guide to ensure they are on the right track. Not all SEOs agencies are created equal and, as a small business, you can’t afford a costly mistakes.

Keyword Research

Keyword research is the most important and integral part of an SEO project. Before a small business can put together a plan to enhance its rankings and traffic from Google, it has to determine which keywords to target on. Generally, each page on your domain should target one or at least two unique keywords. You should have enough pages, pointing enough keywords, to cover the key aspects of your business. If you roofing service company which offers roof repairs, you are going to be looking for keywords that cover these three areas. Remember to look for synonyms too. For example, “repairing” a roof is the same thing as “fixing” a roof. You might look for adjectives and prefixes like ‘home roof repair, residential roof repair, or ‘metallic roof repair or renovation.

Choosing the Right Keyword

How relevant is the keyword to the business and does it have commercial intention?

Remember not to select more than two keywords to target for each of your pages. If you create some relevant keywords for your business firm that don’t have pages, consider adding them to put yourself in front of those people. Organize the keywords you have targeted into a ‘semantic map’ or hierarchy and get all of their volume and competitiveness data into one spreadsheet. Search results doesn’t change that fast so an in-depth keyword research project can be an asset for a long duration. It can help to inform more than just your, SEOs. Keywords research provides insight in a market demand and allows small businesses address their customers’ needs directly. I highly recommend hiring a professional to provide you with comprehensive keyword research. As I said earlier, keyword research is absolutely the most integral part of any SEOs project because it serves as the foundation for all optimization.

Creation of Page

Once you have got comprehensive keyword research, the job of an SEO is to help you to advice you create new pages to rank for those keywords. After all, if you do not have a relevant page on your website, you have no chance of ranking

Things TO Remember

 When creating pages, look to achieve the following:

• Make them long enough to be comprehensive and easily understandable.
• Every page needs to have unique content — avoid the temptation to produce templated or copy/paste pages and make contents real and different from others.
• Try to create a page that people will find valuable and interesting to ensure you have a low bounce rate and a better chance of ranking in Google searches.
• Keep the URLs simple and close to the root of the domains.
• Strict the urge to target more than two keywords on every page.
• Map each of your keywords to a page ensuring you have covered all of the relevant keywords created, during the keyword research project.

I shouldn’t have to say this, but, please ensure your SEO agency or consultant does a high quality job and avoid silly mistakes such as :

          1- No writing mistakes

          2- High quality images

          3-Format the pages for legibility and cleanliness

• Google the queries you are looking to rank on for each page and check to see what types of pages are ranking — try to follow suit.

  1-If you see a lot of long blog posts, write a blog post.

 2-If you see e-commerce pages with products, go in that direction.

 3-If you see home pages of companies, try optimizing your own home pages for the keyword.

 4-Optimization of Page

Optimization of Page

In cases where you have already got a page dedicated to a particular topic that you have discovered during your keyword research, you simply need to optimize it for search engines. Search engines are just computers, after all, and so they require some hand holding to ensure they can understand the subject matter and content of a page.. This type of SEOs service is perfect for small businesses firms and tends to be more affordable and economical than creating web pages from scratch. An agency will charge you on a per-page or per-hour basis of time period. The ROI tends to be good on page optimization as well. Several times, a page only needs minor adjustment to be better understood by Google, Bing or Yahoo.

 Building Links

Getting the keywords on the page is not the only thing someone need to do to earn rankings on Google searches. After all, there are likely hundreds or thousands of other pages running on the Internet that also contain those similar terms. So how does Google figure out which ones to rank in what particular positions? It figures it out by counting the quantity and quality of links pointing to that page. It considers both internal links coming from other pages on your domain and external links coming from other domains. Outside links are much more important than internal links and should be the focus of your SEO service provider’s link building effort. Remember: the key to link building is a focus AND dedication on quantity and quality. A high quality link is one that comes from a relevant page containing shared subject matter. The best link building projects are done manually, with attention to quality, creativity and detail, and result in your domain receiving relevant links from other domains.