Small business owners often have a lot on their plate. In the beginning, it can be hard for them to manage everything on their own and decide whether they need to outsource some aspects of the company and if they can afford that in the first place.

One element of running a business that is crucial and must not be ignored is marketing. In order for a company to grow, people have to be aware of its existence. So, if you too are a small business owner who cannot afford to outsource this to a marketing agency, you have to understand this world a little bit better.

To help you out, we gathered some of the best online marketing strategies that can help your business thrive. Take a look.

Optimize your campaign for both mobile and desktop

If you don’t have a lot of experience, you might think that desktop and mobile marketing are one and the same. However, they are not and you need to understand that they are both vital for reaching your goals. While desktop might no longer be more popular than mobile, you still have to ensure your visitors have a great experience and are encouraged to take action. On the other hand, make sure your website is responsive and can be easily used from any device. Both the load speed and organization are important for customer satisfaction.

Invest in search engine optimization

Other than optimizing your website for various devices, you also need to optimize it for search engines. Search engine optimization or SEO can provide you with a chance to be visible online despite the competition from big companies. If you are not an expert in this field, it might be better to consult or hire some professionals. However, there are some things that you have to understand. SEO does not give instant results and is something that you need to keep working on. Furthermore, local SEO can make a huge difference for the success of your company so make sure you find the best keywords which will get you on top of search engine results pages.

Focus on social media marketing

In this day and age, ignoring social media is not something a business can afford. Turning to platforms such as Instagram, Twitter and Facebook can extend your company’s reach and help you connect with your audience. The key is in finding the channel which your audience uses the most and utilizing it to the fullest. A great thing here is that registering for these networks is free and you can achieve a lot with them. However, seeing as how this type of marketing could be a bit tricky, you might want to look for an accredited course in the field which can turn you from a novice to an expert, with a portfolio to boot! Plus, this way, you will not have to outsource this task and you could save some money at the outset.

Use email marketing to your advantage

A strategy that has a very high ROI is email marketing. However, for some reason, business owners avoid this method. That is good news for you, though, as you can turn it to your advantage. By asking people to sign up for your emails, you get a chance to offer them coupons and updates on future projects. If you construct your emails in an interesting way, potential customers will visit your website and increase your traffic. A big bonus is that you will have a list of people interested in your businesses with whom you can build a quality relationship, which can lead to having strong brand ambassadors.

Create original content to attract customers

An important factor for your marketing efforts is definitely the content you put out. Producing content of low quality can be detrimental for your brand. That is why you need to invest time and effort in creating content that is original, useful and shareable. A great way to do this is starting a blog where you can post all sorts of formats, from articles and infographics to videos. By ensuring your content is one-of-a-kind, you will attract readers and potential customers as they will see that you have something new to offer. This will help you build a great reputation as well as a strong relationship with your audience. If your posts bring innovations to the table, people will even be willing to share them on their social media pages, which can result in higher engagement and conversion rates.

Organize webinars

Another tactic you can turn to is organizing webinars. While putting out video content is quite beneficial, a webinar can be more engaging. Seeing how there is a set time for these events, people might get the fear of missing out and join your webinar just for that reason. At the end of the seminar, make sure to include a Q&A segment where you can deal with anything that was left unclear. Regardless of the services or products you offer, this strategy can aid in connecting and communicating with your audience, in addition to answering their questions and giving them real value while establishing you as an expert in the field at the same time.

As you can see, marketing plays a huge role in the success of your company. Keep in mind that you don’t have to choose just one of these methods, seeing as how most of them work best when combined with other online and offline techniques. In case you don’t know much about this topic, either outsource this task or educate yourself further through accredited sources in order to achieve your goals.