The sole aim of digital marketing is, to be able to rank on Google and to get the target audience on your page.

And the point to remember in order to achieve this goal is:

“Google only loves you when everyone else loves you first” - Wendy Piersall 

To ensure that everyone else loves you, your content has to be interactive yet informative.

In order to meet this agenda, it is time to sink in the cult of the infographic. Here are the tools that will serve this purpose. And do you know what is the best part? You really don’t have to be a designer to use these tools!

Tool 1: Canva

The one tool that is used most popularly to create infographics like a professional is Canva. It is very easy to use, learn, and operate.

The cherry on the cake is, it is inexpensive to use. Although it has a premium section as well, that never charges more than $1. With over more than 130 infographic templates available for you this tool is never going to cause any disappointment to you or your business.

Tool 2: Venngage

This tool fits in the budget of everyone, even if your budget is 0$ (as many features are free) to 20$ (if you wish to add more than what the free version has to offer). The highlighted perk of it is that it allows you to create a template with just three easy steps viz.,

Choose a template---> Add visuals and charts---> Customize your design.

Apart from it, you can publish your infographics directly on social networks with this tool. However, if you first wish to save it in an image format and then upload it, this option is also available for you.

Tool 3: Infogram

The infographs made with the help of this tool will surely fit your style and brand messaging. The key feature here is the amount and type of creative charts that it has to offer. It is a cloud-based software so, enjoy the ease of sharing your designs with the teammates here. To make it even better for you, it allows you to co-create an infograph together, and import or export the same even from a distance. So, you can relax by a beach and still manage to work on it.

Tool 4: Piktrochart

To help you add the professional aspect in your marketing strategy, Picktochart offers you almost 400 professionally created templates to play around with. It allows you to easily import data from other sources, which includes- Google Sheets, SurveyMonkey, etc. Just like the other tools, the basic plan that it offers is free. However, if you wish to enjoy the benefits beyond that, the plan starts just at $15 a month.

Tool 5: Visme

Whether you are a beginner or a pro, Visme has something to offer to everyone. This tool enables you to learn the basics on one hand and practice your skills on the other. The key feature of this tool is that it allows you to add pop-ups and links in your infographs. The reason why it is placed towards the end is, it offers only three free projects for you to work on. However, if you are comfortable using it then the plan starts at $7 a month!

P.S. Don’t forget to explore the 100+ fonts that it has to offer.

If you have any doubts about the effect that these infographics will bring in your digital marketing then read the section given below.

Quick Fact Check:

According to a study, the articles and websites that had a chart or an infographic in it have been shown more engagement and readers, over those that did not have these elements.

• 317% improvement on the depth of scroll.
• 16-34% increase in comments and shares.
• 65-100% lift in the average session duration.
• 34%+ social engagement.

Hope this satisfies your soul and enlightens to use infographics yourself and experience the difference. Remember

“Marketing is no more about the stuff that you make but about the stories you tell”

- Seth Godin

So, make that story impressive with creativity and make use of these infographic tools now!

Author’s bio: Yeti William is currently working with Instant Assignment Help Australia as a certified online assignment help provider. In his leisure time, he likes to draw a canvas for the social cause.