There are about 205 emails that hit inboxes of registered users on a daily basis. When it comes to email marketing a single click on your email means that your brand stands out in the market and crowd. If you are an online business owner, it is time for you to be smart and incorporate email marketing for Instagram. It should be a part of your promotional and marketing strategy to reach out to your targeted audience. Having a customer-centric approach is prudent if you wish to gain the competitive edge in the market.

Boost customer engagement in the online market

Digital marketing experts say that Instagram is a good source of customer engagement and users prefer it over Facebook and Twitter. Users can gather better engagement from their customers over Facebook and Twitter. Businesses are getting a better response from their targeted audience when they place Instagram pictures in their emails. Your readers will like the blend of text and images.

Feature social media buttons in your emails

If you wish to make optimal use of email marketing for your Instagram profile, feature social media link buttons on your emails. This will boost engagement and ensure that you have the social link button on Instagram as well. If you want more success, you can opt for Instagram Live Feeds. This can be done with some HTML code insertions by your web developer. Yes, it does need customization, but it will go a very long way in boosting your customer engagement rates.

Provide customers with visual content

Emails are very stimulating if you add visual content to them. You can trigger a better response if you add social feeds in real time to your campaign templates. This means that your content is updated in real time automatically and attracts Instagram followers. This saves on marketing resources and time. You need to deliver content that is informative, fresh and relevant to your business niche. This applies to both B2B and B2C brands and campaigns.

Do not stop at live feeds at all

In the process of email marketing, you should not stop at live feeds alone. To stand out in the market, you should market your brand culture too. This will depict the human side of your brand and business. Instagram is an excellent way to communicate with the targeted audience. If you can do it well, you increase followers to your Instagram account.

Leverage the power of Instagram wisely

If you are looking for new followers for your B2B campaigns, you should leverage the power of Instagram for your business successfully. It largely helps you to encourage interaction and boost the number of email sign-ups for your brand. An excellent way to engage your customers is to offer contests or provide them with giveaways.

If you wish to gain the competitive edge in the online market, combine Instagram and email marketing wisely. Make optimal use of live feeds, images and other techniques that work for your brand and establishes your presence online with success!