To understand SEO, you need to know the fundamentals; otherwise, it will seem like a foreign language. SEO may seem intimidating, but that is not the case when you begin by mastering the basics. First, what is SEO? It is the process involved in increasing the chances of a website ranking top on search engines. SEO is important for any business, no matter how big or small. To help you get started on SEO, here are the basics that you need to know.

Content Is King

Content is text, imagery, sound, and videos. It is the stuff that can be indexed by search engines. Content being king means that content is the ruler in the internet world. Search engines love content. When people search online, appropriate content wins. Therefore, whether you agree that content is the king or not, you should know that content is essential.

High-quality content drives more traffic. However, at times it does not. In general, the quality of the content you publish will affect the visibility of the website on SERP (search engine result pages).

Always remember the Interweb thing is gamed around content. If you want to rank top on organic search, start publishing relevant, engaging, original, and quality content regularly.

On-Site SEO

When you are building a house to avoid having issues, you use a strong foundation. The same thing applies when it comes to SEO. It is essential to have a strong foundation for your site. You can achieve this by having the following:

Bot accessibility
Unique content
Internal links
URL structure
Sitemaps
Server response codes

If you do not know how to do all this, you can hire a professional to check it. There are various SEO reporting tools for agencies that simplify the audit process. Professionals use these tools to show the weakness of a website and the steps to follow to improve organic ranking. Performing a website audit will make sure that the foundation of a website is strong from the beginning.

Page layout is essential

If you follow search engine rules when creating content, it increases the chances of being found. Performing keyword research to know what people are looking for can be useful. Publishing content that people are looking for is a great SEO tactic.
Following search engine recommendation on-page layout will help a website. To achieve this, you need to be familiar with terms such as META title, META description, and anchor text. In short, when creating content, do it in a way that makes it easy for a search engine to understand your content.

Continuous Marketing

To appear on top of SERPs, you need to show search engines that your site is trustworthy with legit traffic. This implies that your content needs to be top-notch. Use compelling topics on the content published on your site. Also, promote your blog on social media platforms to attract more traffic to your website.

Conclusion

These are some of the SEO basics that you need to know. Remember, SEO is one of the best marketing strategies if done correctly. Therefore, to do it right, you can either learn SEO or hire an expert.