SEO landscape is changing with every passing day and so are the strategies by any SEO company in San Jose or elsewhere to cut through search engines. There are tons of secretive and obvious techniques around but let’s discuss the three definite approaches from a top SEO agency in San Jose and in a similar league to be sure shot part of your SEO plan in 2021.

• Search through competitor pages that rank

This is probably the best strategy of search engine optimisation coming from any best SEO company in San Jose among the ones we are going to soon discuss. The more you know about how competitors are ranking, the easier it is to take note of their strategies, and then implementing the same or similar by fuelling with your own original high-level content.

Another way you benefit is by knowing where competitors are lacking and that is what you should try avoiding or probably do it in a way so as to get top results. An ideal way to start off things is by using this No. 1 SEO tool to jot down competitor pages, organically ranking high on Google, followed by an analysis of what keywords those pages are ranking for, how many links present on those pages, how can you deliver better content than those pages, and how to avoid the keyword cannibalisation scenario.

• Digital PR can earn you some great links

Ever wondered why is it important to contact high authority blogs for submitting your guest post or getting in touch with highly influential bloggers to endorse your content? It’s all about digital PR wherein with the help of influencers or websites with tremendous traffic to build a brand image of yours that would allow their following to have a peek inside what you have in store.

However, it isn’t as easy as it looks. In order to leave an everlasting impact on people influencing others, you need to influence them with content that’s not just unique but even out of the world and well researched at the same time stating facts backed by proofs and statistical figures from multiple sites.

Digital PR is like getting well known popular individuals or weblogs to talk about you all over the place online. To give you a brief idea of what digital PR can do for you, let us have points in a nutshell:

1. Persuading traffic from referrals to come to you
2. Drive social engagement in a broad sense
3. Create an awareness that earlier used to be hidden
4. Let people know exactly what you do and how do you do it better
5. Ultimately boost conversion to generate revenue and sales

• QAs help understand what people want

QAs, better known as Questions and Answers, play an instrumental role in comprehending what people are exactly looking for over the Internet. There are a couple of key reasons why Quora and similar QA websites are so popular, other then people being able to communicate with real users and finding solutions to their problems:

For the most optimal relevant answers, a particular question answer set can possibly rank twice on Google Page 1.

Over three quarters of “People Also Ask” known as ‘PAA’ content appears on Search Engine Result Pages (SERPs) at the top and that too in the first three results.

Most marketers are either misguided when moving in the direction towards this strategy or probably taking it too lightly as if this strategy does no good in their eyes. However, the impact of this strategy is unquestionable by the best SEO company in San Jose and surely worth giving your so-called productive time.

• Take your pick

You might have a lot of plans regarding how to go about SEO strategy suggested by AppCode Technologies, an SEO company in San Jose. However, we strongly suggest to include these three strategies as a part of your SEO plan if you want your site to outperform in SEO with taking the help of AppCode Technologies, an SEO agency in San Jose.