Introduction 

SEO and content generation have been greatly impacted by one of the blocks of the new digital future, known as Artificial Intelligence or AI. On the positive side, AI-generated content comes with several opportunities that makes the process efficient than undertaking it manually. This article looks at the hostile effect of AI-generated content to website ranking and measures that can be taken to prevent or reduce the harm that may result. 

Some of the probable risks that can delay a websites ranking are as follows. 

1. Content Quality and Relevance 

This is because compared to content generated by humans, AI content at times does not possess the human touch the depth or the tone. Databases, such as Google, pay great attention to the content, and therefore, AI-generated content that does not meet these requirements will lower the ratings. The Google algorithms are set in such way that they will rank the pages that owners have created using AI and the ones that humans created. However, the content which seems to have been written by a software or does not conform to the expectations of users could be punished, which as a consequence resulted in bringing down the ranking. 

2. Keyword stuffing and black SEO 

AI tools also help in the chance of content to a number of keywords. Although, it helps the site’s SEO; it can greatly lead to keyword stuffing, a black-hat SEO technique forbidden by Google. Over-optimizing the keywords is very risky for your site and it sometimes degrades the credibility of your site and rankings which is very important for a site owner. 

3. Duplicate Content Issues 

Another kind of risk which is relevant to AI-generated content is the risk of replication of content. When it comes to duplicate content, search engines implement a penalty since it has a negative effect on the user since they are provided with the same information. As important as it is to understand the basics of AI, it is equally essential to guarantee that the AI tools you use are creating content that is fresh and relevant to your site so as to optimize, if not enhance your ranking. 

 4. User Engagement 

Hence, the content created or generated using AI algorithms may not always tally with the user expectations or even interests which will lead to low levels of engagement. Among the signals that the search engines respond to while indexing and ranking content is the engagement level by users which includes the time they spend on the given page and the click through rates. Bad AI content hurts high bounce rates that lead to the degradation of the sites’ SEO ranking.

The Approach Google Is Taking to AI-Generated Content 

Google, therefore, want it to be understood that it cares for content quality irrespective of whether the content is generated by AI or not. This search giant is constantly working on its algorithms to identify so-called ‘black hat’ AI content scams and laud real content that is relevant and useful to the users it serves. Google’s current research of content evaluation and AI ethics shows the company’s desire to keep up the extremely great level of its search results. Such websites may suffer penalties if they do not focus on content quality and its appropriateness taking advantage of artificial intelligence​. 

General Strategies for AI-based Content Generation 

To mitigate the risks associated with AI-generated content, consider the following best practices: 

• Human Oversight: AI is usually needed to be followed by the human editors since it may produce a low quality content that is not relevant to the users. 
• Ethical Use of AI: Appropriate AI as a thinkers’ aid rather as a destroyer of imagination. It of great aid in ensuring that your content is not a duplicate or copy of the information that is already out there. 
• Focus on User Experience: It is better to focus on the content that brings some valuable information to the users, as only such content can be deemed as more effective and thus can help to reach a higher rank. 

Conclusion 

On one side, the use of AI-written content has many advantages, and it is driven by factors like efficiency and repeatability, but on the other side, it has its drawbacks that can harm your site ranking if disregarded. With the knowledge of best practices, and Google’s updates it is possible to utilize AI while avoiding potential harm to the site’s ranking.