Many people who try to use social media to increase the business do not even realize that there are several different types of Web 2.0 social media networks. And each type of network has the ability to:

1) Provide backlinks to your site

2) Boost your search engine rankings

3) Drive targeted traffic directly to your online business

4) Increase your reputation as an expert in your chosen subject 

5) Promote your content to the widest possible target audience

6) Build a group of dedicated followers

To achieve the most from your social media marketing campaign, you have to use a range of these sites from a combination of different categories.

So to help you get started with your own social media marketing campaign, here is a quick look at the different categories of social networking sites and what they can help you to achieve.

1) Social Networking Sites

Facebook and YouTube are two of the biggest and oldest social media sites on the internet. The main benefit of these sites is the sheer number of visitors that they receive. Over time, these visitors group around common subjects of interest. So they are a great way of getting to know people who are interested in the same subject. And if you know a lot about the subject, it's easy to develop a reputation as someone who is an expert on the subject. These days personal branding is increasingly important for people who want to be successful online. At this point, you might be interested in hiring Facebook marketing services provided by a reputable internet marketing company. The service will mightily help you in getting connected with your target audience interested in your product and/or services. 

2) Social Bookmarking Sites

Think of these sites as a place to store all your bookmarked sites in public so that other users can see your favourite sites online. Top bookmarking sites include Reddit, Pinterest, and Stumbleupon. These sites are a great way to get immediate, targeted traffic to your site and can also help you to occupy the desired positions in the search engines results of Google for your chosen keywords.

3) Site Creation Networks

Websites, such as LinkedIn and Hubpages allow you to create your own web pages hosted within these sites. Thanks to powerful click and drag technology, you can quickly create attractive web pages without knowing anything about building a website. These sites are an excellent way to increase the number of links pointing to your main website, which will help you to rank higher in the search engines via your selected keywords. The social nature of these sites will also help to increase your reputation as someone who is knowledgeable about their chosen topic.

4) Blog Creation Networks

This is similar to the previous category. The only difference is that you can create and maintain a blog, which is hosted on an external server. Two of the leading external blog providers are Wordpress.com and Blogger. Adding unique content on a regular basis will help your blog to capture more of the positions in the search engine rankings and help to increase the number of links to your main site. Using the RSS feed built into these blogs is also a good way to develop a group of people who visit your blog regularly.

It is a very good idea to hire a digital marketing agency that is reputed to offer the best SMO services packages at an affordable price. This will help you to just sit relax and let you witness your social media marketing campaign being carried out.