SEO is not a new thing in the city but many people are unaware of this technology and even if they are aware of the term and concept of search engine they are not much more know regarding the concepts of search engine and importance which is why many small business owners are not really successful when it comes to their online business models. But when do learn the importance of SEO, things start to change for them.

An important role of SEO is developing your website easy for user’s point of view and search engine point of view to understand. SEO helps the search engines identify what each page is about, and how it may be useful for users.

Search Engine Optimization (SEO) is the important key to success of your online marketing strategy. Its role is very important to improving the quality of the website, ensure that it is rich in relevant keywords It helps to ensure that a site is accessible to search engine and improve the chances that the site will be founded by search engine.                                                                                                  

Everyone wants their target visitors to be able to find their business through the Internet. To do so, then it’s important to rank on the first page of a SERPS. Do people really scan through the SERP’s (Search Engine Results Page) to find the resources they’re looking for?  

SEO is an abbreviation of Search Engine Optimization. This is the process of structuring a web page so that it is found, read, and indexed by search engines in the most effective manner possible.

SEO typically leads to more traffic to the site because this site will appear higher in search results for information that pertains to the side offering. SEO can move your listing up in the search results, allowing you to reach more people and generate more traffic to your website and when SEO is properly executed, your website have the potential to reach hundreds of millions or even billions of people, literally opening up a world of opportunities for you. 

Taking SEO in to consideration even while planning you website structure, Content Management System, URL to new ones, tailor you’re landing pages to your user intent lead prospect along a buying slope and preserve old ranking that took years of work to achieve. Through SEO you get to control what people read, think & do on social sites and spread though thin networks at the speed of light. 

On-page SEO (also known as "on-site" SEO) is the act of optimizing technical parts of your web site and blogs that affect your search engine rankings. 

Off-Page SEO refers to your website’s overall “authority” on the web determined by what other websites say about your site. Off-page optimization is a long-term process and takes time to improve. Simply put, off page is all about your online appearances. Off page optimization includes getting backlinks to your page from the authority sites in your niche.