What Is Product Design?

Product design is the process of identifying a market opportunity, clearly defining the problem, developing a proper solution for that problem and validating the solution with real users.

DESIGN THINKING AS THE FOUNDATION FOR THE DESIGN PROCESS

Design thinking is a method for the practical resolution of problems. Originally coined by David Kelley and Tim Brown of IDEO (the detail information you can find here), design thinking has become a popular approach to creating products. This approach encapsulates methods and ideas of human-centered design into a single unified concept. According to Tim Brown:

Design thinking is a human-centered approach to innovation that draws from the designer’s toolkit to integrate the needs of people, the possibilities of technology and the requirements for business success.

Good designers have always applied design thinking to product design (whether physical or digital) because it’s focused on end-to-end product development, and not just the “design phase” part.