If you want to use more links to your ads then you can use a site link. It takes place on a particular page of a site. suppose if any eager to buy or know the information the by clicking or tapping then can go to that page.

There are some benefits of site link:

• You Can Update It Easily: You can easily add links when there is any offer.
• you can see data of one who has clicked on your ads 
• use conversion tracking to track your ad
• optimize site according to your mobile