Disney Will Oversee Metaverse Strategy, Appoints Executive
Disney has appointed an Executive to oversee the Metaverse strategy. The strategy will be dealt with by Mike White.
The entertainment giant Disney has made an executive Mike White led the Metaverse strategy for its platform.
Mike White has been included with the firm for almost 10 years and now will oversee the team that includes the senior leader.
Highlighted Facts
- Disney will appoint an executive that will lead the strategy of Metaverse for the platform.
- Mr. Mike White will be the senior vice president for the next generation of Disney.
- Disney also finds that the Metaverse is going to be the evolution of the 100-year-old tradition of storytelling.
- A Metaverse is a virtual world where people can game, work, and communicate.
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Chief executive Bob Chapek told the BBC as Metaverse is “the next great storytelling frontier” and it should be explored more. Giant companies like Facebook-owned Meta and Microsoft are investing billions of dollars into the Metaverse. Chapek in a statement of Memo also described the Metaverse as a “Perfect place to pursue our strategic pillars of storytelling excellence, innovation, and audio focus.” He also added “Teams across the company are exploring the new canvas, and I have been blown away by what I have seen,” he told it.
Disney has revealed Mr. Mike White will become Disney’s senior vice president for next-generation storytelling and the new experience for the consumers.
The new role also has some new responsibilities that will allocate resources, search the partnership, and will enhance the knowledge sharing on the Metaverse, the company asked. Storytelling, technology, and strategy skills having team will be led by the new President.
Mr. Chapek also said in its Memo for the Metaverse as “Today we have an opportunity to connect those universes and create an entirely new paradigm for how audiences experience and engage with our stories,” the Disney company also said that it is looking at the Metaverse as the evolution for almost 100 years old storytelling tradition.
The company has also announced the big addition in the subscription of the Disney+ streaming service and it had added 11.8 million subscribers in the last three months of 2021. Disney worldwide has collected the subscribers almost 130 million.
A Metaverse is a Virtual Online platform that allows the users to play games, work, and communicate in a virtual environment with the help of using some gadgets, most probably VR headsets.