Price Raised in Seven Countries for YouTube Premium Following Crackdown on Ad Blockers.
YouTube premium will be more costly in many countries such as Argentina, Australia, Austria, Chile, Germany, Poland, and Turkey among others. This price hike will commence as of November 1st, but prior customers are scheduled to pay for this for at least three additional months. Subscribers of YouTube Premium can view videos without advertisements, play videos or music in the background, and receive high-definition (full HD) video streaming.
- YouTube Premium price increase affects seven countries
- Existing customers get a three-month grace period
- YouTube Premium subscribers get ad-free videos, background playback, and enhanced video streaming
Google is increasing the price of YouTube Premium in multiple countries to increase revenues from subscribers. The company recently began rolling out a mechanism to prevent users with ad blockers from accessing the service.
There are various services which are available for individuals who have subscribed as YouTube premium users.
On Thursday, the streaming service emailed customers in seven countries that the price of a YouTube Premium subscription would be increased. The prices of both the audio-only YouTube Music Premium tier have also been raised, along with the main Premium subscription.
For at least 3 more months existing customers will still pay the old rate, whereas recruits will have to bear the new charge.
The price of YouTube Premium in India remains unchanged for the moment, and the firm currently charges subscribers Rs. 129 per month after a three-month trial.
Last week Google made clear that it is clamping down on AdBlockers which prevent the display of advertisements in its services. Users who have an adblocking extension enabled will see a pop-up that says "Video playback is blocked unless YouTube is allowlisted or the ad blocker is disabled" — while asking them to subscribe to YouTube Premium, or allow ads on the streaming platform.
Google says that the use of ad blockers violates YouTube's Terms of Service and that ads support a diverse ecosystem of creators globally and allow billions to access their favorite content on YouTube.