When your prospects are searching for a product, service, restaurant, or promotion, they're more likely to search for it on Google first.
That's precisely how Google Ads work. A user enters a search term, and the search engine gives them a relevant ad for a product or a service.
Today, Google Ads aren't just a successful tool in driving traffic, but it also helps you market your product and drive in sales.
Therefore, if you've been ignoring one of the most popular online advertising platforms in the world, then it's time to take a second look.
In this post, we're going to discuss the top five reasons you should use Google Ads for your business.
1. AdWords is Both Flexible and Measurable
Do you know that Google Ads PPC is one of the most measurable online channels?
Sometimes, it's quite daunting to make precise measurements in SEO because you don't know the actions that led to an increase or decrease in rankings. Moreover, social media has been challenging to measure as well.
Google Ads are more transparent, giving different PPC metrics that help you know what's working and what isn't. You'll also know if your campaigns have a decent ROI. It gives you different options to customize your campaigns and ads to fit your specific needs.
Thus, you're able to hyper-target the audience that you want to reach.
Through Google Ads, you can:
- Define keyword match types: For instance, you can show your ad to users who search using the precise keywords that you specify.
- Utilize ad extensions: This shows a phone number, product images, and your physical address. You can even start a chat or take an email address from the SERP.
- Narrow down your audience: It allows you to filter the browser or device type, location, language, and time of the day.
- Gain a network of non-search users: Like YouTube, Gmail, and other partner sites.
- Leverage the display network: Excellent for building brand awareness, and converts at a lower cost on Google search.
2. It Provides Faster Results Than SEO
It would take months to see tangible results on SEO. Also, the competition is tight that it takes time for a website to prove itself, build authority, and links.
According to Voy Media, a top PPC agency, “Google Ads are an excellent alternative for new businesses because you don't have to wait a long time to achieve results. As you work on your site's SEO, you can also place some of your resources on your Google Ads campaign. That way, you can start gaining impressions and clicks almost instantly.”
Because the results are fast, it's a great way to test whether a specific keyword or audience is excellent to pursue an organic search. Usually, if it converts well in Google Ads, then it's worth ranking for in SEO and create your content in that area.
The great thing about it is that you can also get started on Google Ads even with a limited budget. Google even gives vouchers (or free budget) for advertisers who are just starting out.
3. AdWords are More Engaging
Google is always looking for ways to improve AdWords because it's one of its main sources of income. Also, Google notices that in-video ads on YouTube and product listing ads significantly get more clicks from users.
Thus, having these highly engaging ads means more revenue for advertisers and Google due to the brand new ad extensions and formats.
Moreover, YouTube has a billion unique users every month and approximately several million views daily.
When it comes to the ranking of popular search engines, YouTube comes in second. It is also twice as big as Bing and Yahoo combined. Naturally, you want your ads to be seen where people are.
4. You can Control Your Advertising Cost
Another excellent thing about AdWords is that you can set a particular cost each day for your campaign.
So, how does it precisely help your business? It lets you budget your campaign accordingly without having to worry that you'll go over-budget.
The worst thing that could probably happen to you is the volume of ads will start to drop as your budget gets lower. However, it’s still possible to increase your budget. This scalability is an excellent option if you want to gain more leads in a short period of time.
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