For an online business, be it one that sells homemade chocolates or something like Alibaba that sells everything from pins to Planes, business volumes are critical to long-term success.

If you have been struggling to push your sales volumes beyond a limit, this post is a guide for you. Here are some expert guided ways to improve your online business sales without having to break your bank. 

1. Write Killer Ad Copies

In the 90s billboards were a proven way to reach customers. Huge gigantic boards carrying ad copies did the task of impressing onlookers and turning them into customers. Today, in the digital era that task is being taken over by online ad mediums like:

• Google Search Ads
• PPC Ads
• Email marketing campaigns
• Banner Ads
• Mobile push notifications
• Facebook Ads
• Instagram Ads
• Tumblr Ads
• Pinterest Ads
• And the likes 

All these ads formats can work in your favor only if the ad copies used are awesome in fetching content. In the words of Joanne Wiebe from Copy Hackers, “The ad image get their attention. But, the ad copy closes them.”  

2. Invest In Product Photography

In any online business, the perceived value and the trustworthiness of your product or service will be judged based on its images. Moreover, A 3M study has found that 90% of humans are visual beings. Image and visuals are 60,000 times faster than words.

That is why product photography is an inevitable for your online business to grow sales volumes. Including high-resolution product images from multiple-angles and with the zoom-in feature can go a long way in earning the trust of your customers.  

In a virtual setting, customers lack the physical touch and feel the experience of products. This can make them decide against buying a product. You can plug that loop by inserting high-quality product images. 

3. Have A Product FAQ Section

• I am 6”. Does size ‘M’ fit me?
• How long will it take the package to be delivered to my address?
• Is there is a free trial period?
• Do you provide money back guarantee?
• How do I know this is the genuine branded product? 

These are some common questions that your customers are bound to ask on your online store before making a purchase.  

In online shopping, customers are anxious and curious to know more before they buy from your store. Their anxiety and curiosity need a source of venting so that they are assured of all details to make a buy.  

A detailed FAQ page takes care of that. It gives all information possible in the form of questions and answers. Some online stores like Amazon have created a dynamic FAQ section where customers can post questions, and other customers or the sellers themselves can write the answers.  

There is one more benefit of an FAQ page. It gives an SEO advantage since the user-generated content will have keywords related to the products or its alternatives.  

4. Create A Culture Of Customer Service

This goes without saying. Every great company ever in history has been extremely passionate about customer service. Even new-age entrepreneurs like Tony Hsieh (CEO of Zappos) opines that “Customer service should not be a department, it should be the entire company.”

When your customer service above everything else, there is a bond that builds between your business and your customers. Customers are naturally inclined towards business that are awesome at customer service. This remains a constant irrespective of the size of the business. 

For an online business which operates virtually with the help of the Internet, round the clock accessibility and assured service is the hallmark sign of customer service. Great customer service will yield directly proportional returns the form of more sales.  

5. Provide A Safe Checkout Process

Amidst all the fury of running an online business, there is one tiny part that some online business owners tend to ignore or rather are unaware of. Your business could also be potentially making the same mistake.

Did you know that customers are still wary of making online payments? Despite the massive penetration of card payments and online banking facilities, a lion share of customers has an uncertain feeling when it comes to transacting online with businesses.  

This is largely caused due to the increase in cybersecurity attacks on individual users as well as large-scale enterprises. If you are an online business that collects and processes money online, you need a secure checkout process that customers can trust on unconditionally.  

It is here that an SSL certificate comes into play. SSL certificates take care of encrypting your website so that the details shared between the client system and the server are not intercepted by anyone else, especially hackers. They are a boon to any online business that wants to safeguard itself and its customers from cybersecurity attacks.  

If you are scouting for the best SSL certificates available in the market now, take a look at Comodo SSL Certificate price & its features.  

6. Take Mobile Optimization Seriously

Despite the surge in e-business, mobile optimization still lagging behind in large numbers. This is a grave mistake that any online business can make. Google estimates that at least 60% of searches originate from online devices.

With every passing day, the ratio of mobile to desktop should be further widening. That said, your online business should be easily approachable on mobile too. Mobile optimization and responsive website designing are all no longer options but essentials for online success.  

Final Words

Conducting an online business has become too common nowadays. However, the challenges of running it successfully and scaling its turnover remain the same as in the early days.

Thankfully, it is not so difficult to overcome these challenges. We have pointed out some such ways to make your online business reach where it is meant to be.