Nowadays, people often turn online if there is a particular product or service they are looking for. However, many businesses still make crucial mistakes during e-commerce website development. The truth is, it's just not the product itself that can sell online. Setting up an inadequately-optimized website can cause you to lose revenue in the process.

So how can you make design features on your website that stands out?

Here are the five effectively proven tips to drive more sales, conversions and boost the performance of your e-commerce website.

Anticipate What Your Customer is looking for

An average internet user has a short attention span. Chances are, if you can't give them what they need in the shortest possible time, they will bounce off your site. It's because people love to buy a product as quick and easy as possible. That's why it's vital to improve the user's experience. For example, make sure the search function is visible and is right on your landing page.

Give Your Website a Personality

Your website is an active medium to convey your brand identity. Here, you put essential attributes your product wants to personify. Ideally, how do you want your customers to see you as a brand? What brand value and culture do you want to emulate? It's critical to stay true to your brand's personality as much as possible. Don't fake it.

Once decided on your brand personality, you can now move on to other crucial details such as the photography style and color schemes you will use. Create a story to make a lasting impression on your readers. For centuries, humans use the art of storytelling as a way to persuade and make a lasting impact. Use it to your advantage.

Leverage Quality Photography

Humans are born as visual beings. Do you know that it only takes 50 milliseconds, or 0.05 seconds for an average reader to form an opinion about your website? In that short period, your readers will decide whether they will bother to read the texts on your website or move on to your competitors. First impressions always count.

If you want to build a successful and sustainable business that will thrive, invest in quality photography. Your products will look more professional looking, and aesthetically pleasing to the eye. You either have the option to hire a professional photographer to take beautiful photographs. Another alternative and inexpensive option are investing in stock photography. If you’re feeling a bit creative and want to add your personal touch, you can also try doing DIY product photography. Here’s a useful guide to DIY product photography from Shopify.

Optimize the Purchase Process

The actual purchase process should be relatively direct to the point and simple, and free from other potential distractions in order to expect high conversion rates. Ideally, avoid letting a customer register before allowing them to buy something. Asking customer information can sometimes irk customers, they can be frustrated and leave.

Design for Mobile

Finally, make sure that your website is mobile friendly. Step up your mobile user experience to drive in more conversions that will ensure your e-commerce site works on all devices.

More and more users are viewing websites through tablets and mobile devices these days. Therefore, make sure that your e-commerce site works on all devices. Again, it all comes down to enhancing and maximizing user experience. If your site is optimized for mobile devices, you don’t fear on losing out more than half of your potential visitors that can turn into valuable leads. Making an e-commerce website mobile responsive is a small investment in itself. Over time, you will maintain a steady stream of visitors.

In Summary

Making a responsive e-commerce website is a small investment in itself. It makes you stand out as you gain leverage from the rest of your competitors. Optimizing your website may need some time and patience, but it will be a worthy investment to make that can significantly help your e-commerce grow.