In today’s competitive world it is not only important to have a professional website for your business, but you must also market your website to reach potential clients and increase profits. 

Focus on both functionality and aesthetics when building a website for your real estate business. A website will keep your prospects updated with what you have to offer. 

But, most of the websites struggle to bring in quality traffic because they don’t leverage the power of marketing their website to its full extent. Let’s have a look at five foolproof strategies to market your website and increase engagement as well as your followers.

1 - Pay Per Click  

You pay a certain fixed amount for every click your ad gets in the search engine. Also, you can easily set up your ad budget per day in Google AdWords.  

For example, when you search for real estate software in Google, the first few results in the SERPs are paid ads. People are more likely to click on the top results irrespective of it being a paid ad.

Paid ads appear on the screen only when the user is searching specifically about services related to real estate. Hence, they’re more likely to click on the ad. 

2 - Include A CTA Button 

Call-to-Action button can guide your users towards your conversion goal. Be it lead-generation or sell a property, perfectly placed CTA can help you achieve your goal. 

For example, 100 Commission Real Estate has a great CTA at the top of the page along with a video which is great for conversion. Video increases curiosity in the people as well as builds trust, as a result, people are more likely to click on submit (CTA) button.  

The video beautifully describes what Big Block Realty believes in and why you should join them and in order to ease the process of joining they integrated a sign-up form along with a submit button. 

3 - Social Media Marketing

More than 2.7 billion people from all over the world use social media and using it to promote your website can be one of the most effective ways to do so. 

Facebook even allows targeting the audience based on their interests and demographics as well. Also, Social Media is the best way to interact with your audience. 

4 - Blogging And Guest Blogging

Publishing unique content on your website that brings value to the reader’s life can help attract new visitors. It boosts your brand’s visibility online and helps you build a relationship with your target audience.  

For example, Hubspot is a company that develops marketing software but when you search the term “blogging”, the first result in SERPs is a blog published by Hubspot even when their primary business is something different. 

Writing for prominent blogs in your niche in exchange for a link pointing towards your business can help you draw visitors who are already interested in a business similar to you.  

5 - Signature Branding

In order to make people notice your brand, spend some time making a compelling brand signature that gets people’s attention. It includes creating a signature for email, text messages, and even forums that include your website’s URL.

A signature brand can increase awareness and visibility not only among your current clients but also among your potential clients as well as your professional network. The more people recognize your brand signature, the higher the chances of their visiting your website. 

Bottom Line

Marketing your real estate website can help you boost your sales but to effectively market your website you must have a sound strategy and having a signature brand is a must. 

PPC ads along with a well-designed CTA can ease the work of converting a prospect into a client. But, blogging is the key to make them visit your website.