In this digitized world, no business cannot get benefitted by a strong online presence, and website design is one of the most essentials for the same. Be it any kind of business, having a website is mandatory to survive in this fiercely competitive world. If you are a new bee in this industry and are thinking to build a business website, then you might be having many doubts in mind. Even if you have a business website, and you have not updated it as per the latest trends, then it might not give positive results. Your outdated website can fail to impress the existing and potential audience.

Every business website should be satisfying, engaging, and capable enough to retain visitors who can get benefitted from your products, service or the whole business. This blog will tell how you can build an impressive business website.

Top 10 tips for building an impressive and effective business website

A good business website helps you to convey and connect effectively with your customers. Here are some tips to keep in mind while building or revamping your website.

1. Make it user-friendly and mobile friendly

The increase in mobile using population have increased tremendously. Today, most of us tend to browse through our phone more frequently than we do it through our desktop or laptop. This fact has made it extremely important for all businesses to make their websites mobile-friendly. Being mobile-friendly means your website should open appropriately in mobile devices and every section should be clear enough just like it appears in a desktop. Take a look at following mobile-friendly website of BuzzFeed

2. Responsive Website 

Now, this is again a very crucial factor because recent research shows that people tend to switch to a different website (most probably your competitor’s website) if any particular website does not show up within a short time. This becomes more important for eCommerce websites. Make sure that your eCommerce website loading time is very less so that customer doesn’t hop on to other eCommerce websites.

3. Give your contact information right in front

This is important because people should be able to contact you or your representatives with ease. So, put that information (contact info) at the place where every visitor can spot it easily.

Things to keep in mind-

⦁ Your contact info should be visible clearly

⦁ The best place to display the contact info is that the top of the home page. Take a look at an example of TCS; their contact info is right at the top.

4. Easy to find a website

You can do this by having a domain name describing your company name or at least a business name. You also have options to have multiple domains pointing your website. Making an effective domain is like an art. Keep it clear so that people can understand what they are up to.

5. Accessible pages

Don’t put too much load to your website because doing this can confuse your audience.

Maintain a perfect balance between using graphics, text and other essentials in your website.

The readers’ mind tends to get confused by cluttered information, and they can switch to your competitor’s website. So, keep all the pages uncluttered and present a clean page in front of your user. Also, use something that your target customer like to read or see.

6. Have a single website

Your website acts as a digital information station for your business. Your existing customers and potential customers will look up to your website before calling you or contacting you through any other mode. Hence, it is important that you have only one website and have good web design. Having multiple websites can harm your business in many ways like;

Your customer will not know which one is authentic or which website is the correct platform.

Search engines will not take you seriously, and hence it will result in negative effects on your business. Your search engine rankings will increase if you have one site and that is the only source to provide all necessary information about your business/ brand

It will become difficult to drive traffic to your business website. So, if you have multiple websites, it is high time to put others down except one website. Don’t let people struggle to find out which website is the most updated one. Even if your audience successfully reaches your current website through different channels or websites, and even if you have impeccable web design, then also your brand will not be able to create a positive impact in people’s mind

7. Post 100% original content

Good content strategy is one of the most crucial factors to make a website vital for your business. Be it a home page, service page, blog posts, or any other content, make sure to use original content. Using even a single plagiarized sentence can hamper your brand’s reputation to a great extent. So, don’t miss to check your content’s plagiarism before posting it to your website.

8. Know your target audience before making a website

You can make a good web design only if you know the likes and dislikes of your existing as well as potential/ target audience. So research properly about what kind of language your customer like to read, do they love to read content or see statistics or graphics to know about any product/ services.

If you know what is troubling your customer, then only you can promote your website as a solution to their trouble.

Delivering the value of your product or services in your customer’s life is possible only when you know everything about your customer.

9. Clear your goals and purpose clearly

Let your customer know what you do you do, how you can benefit them and what is your offering for them very clearly and in a crisp manner. Don’t write a long paragraph just to explain this simple information. Keep it clear, short and crisp.

10. Don’t miss to use Call to Action

Call to Actions are a great way to engage your customer by asking them to signup for your newsletter, or to fill a quick inquiry form. Adding a form on the main page is a great way that many brands use. You can also ask your audience about do they want to shop your new collections or so. Explore simple yet effective Call to Action options and implement in your business website. Take a look at an example of Netflix’s call to action.

Wrapping up-

We already know the importance of effective business websites. If you are willing to build a brand-new website for your business or want to revamp your existing website, then all ten tips we discussed today will help you for sure. Good Luck!