Recently, the landscape of marketing has changed considerably with a large focus on the digital aspect of things. Digital marketing is the cornerstone of any successful campaign, so the number of jobs with a digital focus available has doubled over the past five years. These digital marketing jobs yield $7,000 more per year than other types of marketing jobs. Also, they take 16% more time to fill, on average, than traditional marketing positions, giving you a window to get the job. If you’re a newcomer, you have a new perspective here and now. And if you’re already in digital marketing, it’s about time you landed that big promotion!

9 Tips On How to Get a Promotion

Make your boss' job easier

You have a bigger opportunity to get noticed when your boss has less on their plate. If you take care of the mundane tasks your boss has to go through, they’ll have more time to appreciate your work.

Visually summarize your work

Show off your advanced reporting techniques, especially by using visual prompts. Humans are hard-wired to respond better to visual cues.

Own your projects from start to finish

Show your worth by taking on tasks and following through on them. This strategy proves to your boss that you’re self-motivated and don’t need to be micromanaged.

Raise other team members’ performance

Appreciate the work done by your colleagues, but always try to set the bar higher. Fostering a positive work environment will give you and your teammates an advantage over your competitors.

Demonstrate that you can solve the company's problems

Engage in discussions about your company’s issues and try to implement lateral thinking to create creative solutions to them.

Show the ROI on using you

Show your financial value; it takes money to make money.

Attract and manage great talent

Keep trying to bring talented new members to your team. Provide proactive support, and encourage their talent to flourish. Not only does this prove that you take pride in your job, but it also shows your team-building and networking skills.

Make your boss aware that you want the promotion

Resources are limited, and your boss cannot consider everyone for a promotion. That’s why it’s important to let your boss know that you want to be a candidate for a promotion. However, be passionate and positive; think about how this promotion will make you a part of your company’s success.

Most importantly, it is all about efficiency

You need to prove that you have mastered the basics of your current job and that you are already on the learning curve for the new one. On top of that, demonstrate how you can effectively and productively be part of your company’s success.

How to Raise Your Efficiency as a Digital Marketing Professional

Do your research

You need to base your projects on solid facts, not assumptions. By analyzing the data on your leads, your buyer personas will reflect the real world – not your hopes. Before committing to some marketing methods and tools, explore the available options, and compare the pros and cons. Research your keywords, which are an integral part of digital marketing. Here’s a great post to read on the facts about social media.

Write content that converts

Lead conversion is the heart of marketing. With that in mind, you should optimize your writing to achieve this goal. Give your customers something useful, don’t rush directly into selling. This is where having realistic buyer personas comes in handy. Instead of listing the features of the product, focus on the benefits, and the value that it promises the customer.

Always learn

The digital marketing industry is so dynamic that you need to invest time to stay on top of the game. Follow the news to get a feel of what’s going on in the digital marketing field. Take at least 1-2 good training courses every year, and engage in discussions about the effectiveness of different digital marketing techniques.

Automate your efforts

It makes sense that you need to automate some of your routine tasks to maximize your results. Here are a couple of useful tools:

• HubSpot Marketing Automation. Use it for capturing and managing leads. It can create forms and popups to enlarge your email lists, as well as manage email campaigns. It also provides live chat and chatbot features for you to talk to your customers.
• Ahrefs. This is a tool that helps you monitor how your competitors are doing, as well as what to do to outrank them in search engines. 
• ActiveCampaign. This tool helps you send personalized marketing emails, customer tracking tools, and AI tools to decide the best time for sending emails and the probability of lead conversion.

Wrapping Up

The times have changed, and digital marketing has become the cornerstone of all things marketing. You need to be active to get into this field and to get promoted quickly. Show your worth to your boss and colleagues, and become an effective member of your team by setting life-long learning goals. Do your research before getting into new projects. Also, you need to rely on modern automation tools to be more productive.