Mobile app marketing includes a lot of things to do before you launch your app and after the release. If you don't do this there is a small chance the customer will download your app among the huge number of other same apps as yours.

Before you launch the app you have to create a website and social media profiles, demo video and press releases, build SEO strategy, and other similar stuff.

After the launch of your app you need to get your first customers and downloads. In the beginning, you want at least 200-300 users which are the easiest to get via paid social media campaigns. After that, you can grow organically. It's important to use animate graphics, infographics, static photos, and videos to boost app installs. Next thing you can do is reach out to blog owners that rank high search engine result pages so you can send them your press release for publishing. There are a lot of rewards to build good reputation and trust among your users. That's why you need to apply for awards and here are some of them: Apple Design Awards, Appsters Awards, the Webby Awards, Best Mobile App Awards. Once your app is up and running, it is your duty as a developer to keep it fresh, relevant, and continuously engaging. So, make sure you use feedback from users and improve it over time. And for that, make sure you implement analytics. Otherwise you may lose the track and your app will never get to the top.

Original article - https://comboapp.com/insights/mobile-app-marketing-ultimate-guide/.