With the use of Google Analytics, every website owner can easily know website performance and track a lot of information regarding their site. It can additionally be used to know the customer behavior and implement changes on the site based on the details analyzed as per the analytics. If you have been lately observing that the site has received high click-through rates but low conversions as per sales, then you can additionally work on the site to improve the statistics as per requirement.

In this article, we shall be discussing about the effective strategies and tips to utilize Google Analytics to improve website performance:

Focus on the Keyword Strategy
One of the most crucial things that drive traffic organically to your site is the keywords. Through analytics, you can check whether your site is genuinely SEO optimized for keywords or not. In order to analyze the statistics of the traffic sources, you can go to the “traffic sources” and then click on the “keywords” tab to analyze effectively. Choose the date range of the last 6 months and then you can analyze how many users visited the website using a particular keyword posted on your site.

Check the Most Visited Pages
You can additionally check the pages that are highly visited as per Google Analytics data. This data will help you enhance and optimize those pages, which are receiving the maximum amount of clicks. To access this data, you can select the Content menu and then head over to Site Content to choose the respective pages. To know website performance, you must regularly visit this to optimize the site pages effectively and monitor the difference after the changes are implemented in your site.

Track All Pages Report
All Pages report happens to be one of the most important reports that all SEO services India are bound to track. To access this report, you must go to Site Content, which is available in the Behavior Category area. Check the Navigation Summary, which helps you analyze which external sites helped your visitors to check your personal site and from there which page did they visit. Focus on removing redundant links, which are not clicked by the visitors who visit your site. This automatically makes the navigation process fairly simpler.

Find Out the Location of Website Visitors
You can easily check the demographics of your site and find out from where the visitors are accessing your site. To access these details, you can click on Audience tab and go to Demographics and click on the Location tab. Even the most successful digital marketing company in Delhi scrutinizes this data to curate relevant posts as per location interests. With the help of this, you can easily make successful ad copies that will sell and generate potential leads for the products and services offered.

Track Specific Events
You can make use of Google Analytics to check the statistics of specific events. To check this, you can add codes to your website pages and later you can track all types of user interaction through your site. With the help of this detail, you can easily monitor essential aspects like the click rate of a customer. You can additionally use the Google Tag Manager, which will help you to track the events effectively and know website performance as well. If you are finding it difficult to set up the tracking details, you can seek help from any digital marketing expert who has knowledge in tracking analytics effectively.

You can effectively use these tips to optimize your site performance and manage the website visitors by implementing the changes. With experience, you will quickly be able to find the errors on the website and implement changes to attract more visitors who find your site relevant to what they are looking for in the search engine. In order to attain more conversions, you have to keep on looking out for strategies that resonate with the visitors of your website. Once you have implemented the changes, do not forget to monitor the site performance.

Author bio:
Micheal Anderson is a proficient digital marketing expert with Techmagnate in the Boston, USA since 2011. He likes to share his write-up on the various services like as video SEO, best tricks to app store optimization, content marketing, email marketing, how to use the Google Analytics to know audience behavior etc.