Positive customer experience and increase in sales goes hand in hand. Every jewelry retailer wished to double his earnings. Giving discounts isn’t the only way to attract new buyers to your store. By enhancing their experience inside your premises you can effectively turn them into loyal customers. It doesn’t require you to spend an abundance of money on renovating your store or hiring new staff. Teaming up with a good wholesale jewelry manufacturer forms the foundation of a successful jewelry store.

Acquiring high-quality sterling silver jewelry at the lowest possible rates increases your range’s appeal. If you are failing to exceed the sales recorded in the previous months despite all your efforts, you need to make a change in your selling strategy. We are not here to discuss how to close a lead because you already know it very well! But to provide you with some simple tips that you can implement starting today to create happy customers.

1. Look Your Store From an Outsider’s Perspective - You walk into your store day and night. What a new visitor might count as obnoxious (like the colour scheme of displays) will go unnoticed by you. Your eyes have become used to the set-up and the overall look of the store. In order to find the flaws in your store, you need a fresh pair of eyes. Generally, the lonely corners which don’t display any of your inventory become an ugly spot left unseen by your staff. Put some lights in the dim areas such as the gallery, waiting area and on the entryway. If you own a small store replace the sofa and other large furniture with small chairs, and contemporary sitting stools. This gives your store a new look without going out of the way.
 
2. Keep products at eye level - The customers aren’t here for physical fitness training! They don’t want to lean down or stand on their toes to see the entire view of an interesting piece of jewelry. Place all the products at their eye level. The counters should be above the belly button of your employees. Stand in front of your entryway. What do you see? If not your products, rearrange the displays. Use extenders if counters fall short. The customers wouldn’t go over every product in your display or have the patience to wait endlessly for your staff to show them an admirable product. So, keep the best design right in front of them. Despite the spike in product research and awareness about sterling silver jewelry people still, buy on impulse.

3. Reward your employees on converting more leads - Encouraging your employees to close more lead is quite simple. They work at your store to earn a living. Give them a surplus on exceeding their sales targets. Money is the biggest motivation for an employee especially those who know their job really well. It also creates a healthy competition between the staff members which benefits your business. But, it shouldn’t end into a quarrel. Ask them to learn from the performance of the best salesperson and try mimicking their methods instead of having them.

We at Jewelpin strive to cater the excellence in producing silver jewelry to jewelry retailers. As a wholesale jewelry manufacturer, we not only assist you in selecting the right products for your small store but also guide you to win the hearts of retail customers.