Digital growth has contributed notably to the resurgence of music in the past two decades.This tech-development has further given rise to music streaming which is playing the major role in uplifting artists and generating revenues for musicians.
The music industry which we have today is a modern industry which has much easier dealing with talents and ambitions. Now the ideas are more liberal and working on them to build a career without the support of any record label, is more of a creative task. Yes, here we are talking about the independent musicians who have innate talent and are capable of establishing themselves without any backing. And technology has given great impetus to these artists to grow differently and give the world the best of the music.
Digital transformations, social media, streaming platforms, online marketing, and other technological advancements are changing the way the artists approach the audience and develop a strong connection with them. They now get a chance to closely identify their audiences and have a fan moment. Having active participation at these platforms will help you develop a healthy relationship with the followers and Indie artists have emancipation of thought and choose what they like instead someone else forcing them to work on. These artists own right to their music and have the freedom to do whatever they like with the song, once it is recorded. They can even sell it to a commercial company or used it in movie or TV show. They have unique taste and freshness in their music. They try to work differently unlike mainstream music with an equally competent style.
Let us see the benefits of being an independent artist.
• Complete control on creativity
Independent artists have the liberty to direct the music the way they like. They also have the freedom to distribute and market as per their will. For their whole journey, they hold independent decisions for their ideas and creativity to give the best independent music.
• Enjoy full profits
Since Indie artists are own 100 percent profit which is generated through music sales, licensing deals, streaming, merchandising and other sources of revenue.
• Complete ownership of music
Solo artists are independent in every way, they have the master rights to their music. Likewise, they can negotiate licensing of music and its publishing deals. They have clarity in their working, so there are no chances of any ambiguity which might come when signing a record label.
• A pool of online music services
With the increasing digitization, several music services and tools have been added up in the bag for the independent artists. Indie artists can deliver their music to streaming services, digital music stores and many other music platforms without even knocking doors of big record labels. Through these services, these musicians can reach out to their audiences and develop a relationship with them.
Thus, if you are a music lover and willing to become an independent artist, there is no need to worry about your career. Today and in the coming years, it is all going to be about independent music and artists. Though people might get disturbed by seeing the dominance of record labels in India, its supremacy will decline as more independent artists grow in our country. If you survey what people like, you will find that majority of the youth is inclined more towards best indie music rather than the traditional record labels. We should understand that India is a country, rich with culture and traditions and music is the language to it. Independent artists have the opportunity to enrich this culture with their music and creativity.
Independent musicians are not just ordinary artists, they are extraordinary in all aspects. And people who cherish these artists have complete respect for them, their art and talent. In simple terms, they are the most genuine artists who perform earnestly and passionately and put their soul in music to make it a piece of art. The day is not far away in India when these independent artists mark their footprints all over the globe and take the music landscape a notch higher.
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