You have successfully launched your eCommerce app & have started selling the products also. Now what to do next?

First, get your Native & IOS application to become overcrowded is just the startup of the mobile eCommerce world. If you are an eCommerce merchant, then you have the two options, i.e., the one you have to wait & let the users know about your app on their own, and second is to promote your app correctly. The latter will become a game-changer for your business.

Almost all developers are facing the problem of downloads after the app published on the App store. There is a very complicated competition in the world of E-commerce, and every day there is one challenge for them. First, you have to know how the marketing work in the world of mobile apps.

You must have complete knowledge about App store optimization (ASO), which is very important for ranking your app in the play store. App Store has the same protocols of the ranking, which are a little bit similar to the Search Engine algorithms. Let us know some info about that:

1. App Store Optimization

ASO will work identically like an SEO. It will do the ranking of the apps in the app store. If you have the top & better ranking, the visits & downloads are more. Developers will make the full use of the optimized keywords to make the app ranking higher. There are techniques for the ranking:

A. Select Appropriate Brand App Title

The application name plays a significant role in the app. You should have the catchy title with the core value and will not lose the brands. The first impression is the name of the app. You should always do the scenario of your competitor’s app. The keyword has the highest search volume used in the name of the app.

App store of Apple gives the 255 characters for a title whereas, the Google play store has the limit of the 30 characters only.

B. Effective Keywords

Select the correct keyword for your application & use them in the keywords in the app listing. The store of Apple will limit 100 char to insert keywords as in the Google play store; it has the long description keywords of about 4000 characters.

The SEO keyword is beneficial if they are suited & correct for your business domain. So, do the right proper research & analysis keyword & sneak into the competitors if it is required. It will not harm you.

You should check the performance of the keyword also. If the application is not giving you the download for a short period, then it means you have to update.

C. Describe the App story briefly

The story of the play has an important role, and it is a landing page for all the websites. It is considered to be a compelling factor for the user reading it and end it up to with the installation. Google Play & Apple store allows the description of 400 char and put it where you would like.

In any eCommerce store, there is no charge for downloading, and it is available free, then why people have a fear of downloading? At that time, the description of the application come into existence.

List the advantages & features with the keywords to make your site accessible. If it is possible, then also take the screenshot and put it in the description box. Also, consider the 2min video, which will give a clear idea to the app user.

D. Monitor App Downloads

Keep track of downloads of your app; it must always be increasing. If there is an increment in downloads, then the ranking also comes. The application store will also view the visitors the ranking of the app according to the category. If you visualize that your app does not have so much download, then you must use the third party tool for the increment & promotion of your app download.

E. Get the Real Reviews

You must be aware of the app ratings & feedback. It well knows what to improve in your app. Try to get the positive reviews & ratings of the app to get the highest ranking in the play store.

If you have the beta version, then you must make sure that it must be user-friendly& match the expectations. Try to get the genuine & real reviews of the client.

2. Google Search Optimization (GSO)

You can also acquire the Google search in-app& get it installed on your mobile device. In this, you have to optimize the listing page of the application and link it to your website.

a. Interlink the app & store

You must do the proper linking between store & app listings. You must keep the brand name in the title & description, which is back-link to your website. You must highlight the app links on the website homepage for better usability & increase the downloads.

b. Allow App Indexing

Indexing will crawl the content of the particular web page. Indexing will also allow for your app listing page.

The crawlers will go through the description & keywords, which will help you in ranking the app. Keep an eye on the content of the web page & update it from time to time. Indexing is almost different from the web pages. With the description, the content is available on the app screens, and it will also be brought up to the crawling with the help of the deep linking app indexing & firebase app indexing.

c. Installation of App by QR code

You can compress the QR codes on your websites & help the users to land straightly to download the app by scanning. It will not improve usability, but also it is the future trend that will affect the ranking in the future.

The home page of the website will grab the user’s attention & will straightly lead app for better browsing &hassle-free purchase.

3. Promotion of App on Social Platforms

The social media channel is an effective method for app promotion. You can increase the visibility of the app & get the number of downloads from there. There are two methods to promote& advertise your app. First is the help using social media platforms like Facebook, Twitter, Instagram, and many more. Second is run the ads of your app on Facebook.

4. Analysis of the App

The developers do not only have to focus on the number of downloads. They must also have to check the behavior & performance of the app. If there is any abnormal behavior by your app, then it is immediately uninstalled from the device.

There is Google Firebase analytics, which will help you of how to demand your app in real-time & plan it how to deliver them accordingly.

5. Release the press after the App Launch

Before launching an app in the Online Store, You must release a media on the different digital media networks. The developers have to go through genuine reviews. This feedback is display on various websites and will catch the attention of a client. It will also increase the number of installations. It will also help to get the eagerness of the users related to your app. You have to take your app on mobile platforms with the latest & advanced framework.

Conclusion

Nowadays, to make our app stay in the market, you have to use digital marketing. You can develop your eCommerce app on any platform. You are in confusion about how you can promote your eCommerce app. From the given above the steps, you can go through it and make your application to stay against your competitors. You can also have an increment in the number of downloads. We are the top-most leading mobile application development services in India come and create your app best & attractive to happy clients!