How to improve your own company's marketing? You don't know where to start? Are you looking for quick and clear effects? Use web marketing, which can quickly bring amazing results and increase your sales.

Here are 6 quick and effective ways to use the potential of web marketing that is worth implementing in your company. And, check this out at Licreative Technologies to know more about tips about marketing. 

1. Get to know your competitors and differentiate y urself. 

Competition research is important because you will probably want to offer additional value to the market. Google search is a great place to start testing your competition. You can see how competitors position themselves in search results as well as in their ads. 

Then you have to think about how I can distinguish myself from companies that provide a similar service or product like mine? 

Diversification can provide customers with higher value at an affordable price, creating a winning scenario for both parties (with English. Win-win ), which can increase the overall profitability of the company. 

There are six main ways to differentiate: 

The product (its features, appearance, efficiency, compliance, durability, reliability, warranty) - the most significant differentiation, but easy to duplicate and can be short-lived. 

• Service (ease of installation, training, speed, ease, etc.) 
• Distribution channels - suppliers, producers, distributors or retailers with whom you work. 
• Relationships (competences, courtesy, credibility, reactions) - employees and customer service can be an effective way of differentiation. You may want to add a feedback service. 
• Reputation/image (perception difference, communication, advertising) - it can also be determined through existing customers who can recommend you later. 

Price - it's easy to duplicate. However, depending on the product, you may find that your customers may choose to pay more if working together with you brings added value.

2. Take care of your website. 

Online users are becoming more and more demanding when it comes to the impressions they expect from a website. They want to load the website quickly as a minimum requirement. 

Slow loading of the website may reduce the chances of exchanging new users for customers. The free Google PageSpeed Insights program will show you how fast your website loads. 

The speed of the website or its loading time becomes even more important when we move to the mobile world, with slower internet connections, e.g. 3G. Using the free Think with Google tool, you can test the mobile speed of your website and see how to reduce the potential for users to leave your site. 

3. Update your information on Google My Business and ask for customer feedback. 

Your reputation in the Internet world as a business owner can be a decisive factor when a potential customer is looking for your product or service. Thankfully, Google My Business has control over how people view your business.

Here are some common mistakes to avoid: 

• A bad description of the company and its activities.
• Incorrect selection of company category
• Duplicate offers.
• Abuse of company name, e.g. adding unnecessary promotional messages.
• Obsolete data (working hours, telephones, location, etc.).
• No opinions - not one.
• Purchased or fake reviews.

Customer reviews are nothing new, but you'd be surprised how many business owners ignore their opinions. And it is worth adding that over 30% of people say that opinions were key when choosing a company, which is why I think it should be a high priority as part of your digital marketing strategy.

4. Create interesting content on your website or blog. 

Content is king! This famous saying is still valid. If you operate in a very competitive industry, you need to think about a content strategy that will bring you measurable results (content marketing). 

In my previous article, you'll read if it's worth running a company blog? 

Tips for creating interesting and useful content include: 

• Putting potential users first. 
• Solving specific problems.
• Showing readers that they can trust you.
• Readability and consistency of texts.
• Confidence that your site is optimized for Google.

5. Test the use of Google Ads for your business. 

Formerly known as Google AdWords, the Google Ads advertising service is still evolving. However, the rules remain the same. 

There are a few things to start with: 

• Do short research. 
• Choose your keywords ( learn how to choose keywords ).
• Think about the reach and location of your ads.
• Set your goals.
• Specify your budget.

Test the ads for a test for 1 month and observe the effects. If it turns out that a paid advertisement returns with a vengeance, you will probably set it for a longer period. Everything should work great, provided that the ads are fully optimized. It's worth to hire people who deal with it every day. Here, for example, we can recommend our training in advertising campaigns on Google. 

6. Create professional, eye-pleasing visual content. 

Content is still king, and content marketing is an industry in itself. Your content will be an important part of your digital strategy. 

Also, pay attention to other means of expression. For example, a unique, transparent design can significantly differentiate your business from the competition. Also, videos are an area that is growing at an incredible pace, and HubSpot statistics show why: 

• 97% of marketers say that video has helped them better understand their product or service. 
• 76% said it helped them increase sales.
• 81% of people were convinced to buy a product or service while watching a movie of a given brand.

An important statistic showing how important video is today is the fact that over 1.9 billion users log in on Google every month on YouTube.

Big brands understand the power of of video marketing, and as you watch, they are constantly creating large video campaigns.

You may not have a big budget, but you can always work with a talented local filmmaker/freelancer to start your video campaign.