What Is the Best Search Engine?

Most of us don’t even think about choosing a search engine to use. We simply “Google it.” Google is the most popular search engine in the U.S. and for good reason. They have spent a fortune trying to create a popular search engine that supplies the best search results, quickly.

As a business operating in the digital age, it is important for you to understand how Search Engines (specifically, Google) collect and distribute information that it finds across the world wide web. Is Google the best search engine? Or is there an alternative search engine that is better?

What It Takes to Be the Top Search Engine

Google has the capability to calculate a site’s relevance according to the number of pages and links pointing back to the original site. The success of Google has led to it being the most-used search engine in the U.S. market, managing over 3 billion pages a day.

So, what about other search engines? Where do they stack up against Google in terms of search market share? Stat Counter collected data from 2015 to 2018, which highlighted the fact that Google properties own almost 90% of all searches.

User-First Mentality: Get Me What I Want, Now!

It’s believed that Google’s success came from its desire and ability to provide higher-quality results for each user. Understanding search intent and finding the most accurate and relevant websites that match each query have allowed Google to stand out from the competition. Online satisfaction is a major part of their core business model.

Google provides simple, better results. If users like the search results they find, based on the search queries, then the user will be happy. Happy users turn into repeat users. Repeat users become loyal to the platform.

Developing Strong Trust Through Better Results

Providing better, more relevant results have allowed Google to be considered a trustworthy resource for finding information on the web. As a result, users started to leave MSN, Yahoo, Alta Vista, and other platforms to enjoy a search engine that offered relevant search results quickly.

Google’s trust has continued to increase over the years by:

Constantly updating their search algorithms (technology and process for collecting relevant information)

Focusing on the user, their intent, and their satisfaction

As a result of the above, Google has become a household name that everyone is aware of. Now, most people won’t go a day without Googling at least one thing.