Why google.com is the best search engine (and why businesses should care)

What Is the Best Search Engine?

Most of us don’t even think about choosing a search engine to use. We simply “Google it.” Google is the most popular search engine in the U.S. and for good reason. They have spent a fortune trying to create a popular search engine that supplies the best search results, quickly.

As a business operating in the digital age, it is important for you to understand how Search Engines (specifically, Google) collect and distribute information that it finds across the world wide web. Is Google the best search engine? Or is there an alternative search engine that is better?

For September 2019, SparkToro estimated that to see of all the major online platforms how much search share they own in the US. Below is the search engine market data they discovered. Google owns 94% of the market share.