Hashtags have become a critical and powerful tool for anyone trying to get their posts out to as wide of an audience as possible. For those who are not aware, a hashtag symbol (#) is a means of grouping and categorizing words or phrases together so that they are easier to search for and be found. The latest figures show that including a hashtag in the caption of an Instagram post, it increases engagement by as much as 12.6 % compared with those that do not include any. If you are interested in not only increasing engagement but also your followers, then visit SocialMeep.com which can help you grow your account organically.

Do The Research

Using the right hashtags effectively has become somewhat of an art form and there is much more to it than simply sticking in a few of them at the end of a caption on a post. To get the most out of using hashtags, you need to do lots of research by seeing what other similar accounts are using, using hashtag-generating software, and using the search function on Instagram itself.

The aim is to find ones that are well-targeted to your audience and that are popular but not too popular. The findings suggest that the more niche of a topic that you post content about, the more that your followers will engage with it, and this is what you want.

Do Not Over Use

Armed with this information, you may wrongly think that it is prudent to include as many hashtags as you can on your posts so that more and more people can potentially see them. However, this is not the case. For the biggest and best impact of using hashtags, it pays to be a bit more selective, using only the ones that are the most appropriate. Research shows that the perfect number of hashtags to use is eleven. This is even though Instagram allows you to use as many as thirty on any one post.

Popular Hashtags

Some of the most popular hashtags that you may want to use in some of your posts include #love, #instagood, #me, #tbt, #cute, #follow, #followme, #photooftheday, #happy to name just a few. However, you only want to use these if they are relevant to the content that you are posting about.

To see how effective your use of hashtags has been on your posts, go into the Insights section on your business account and look under the ‘Discovery section. This will display to you how many impressions from hashtags all of your posts have had. By doing this, you will see just how effective they have been and if they require changing up to reach a wider audience base – it is a helpful tool for hashtags.

Also, Read- 6 Methods To Get More Comments On Instagram