A decade ago, designing and developing a website wasn’t an easy task even for developers. But in the present time, the entire scene of website design and development has changed - all thanks to the ever-changing technology of CMS. There are so many CMS platforms available in the market to choose from for developers and business owners. But of all those, WordPress is the most popular CMS development platform with a total market share of 63.5%. In case you don’t know WordPress powers around 31.7% of the World Wide Web. BBC America, Sony Music, Microsoft News Center, Quartz, and The Walt Disney Company are some of those many famous websites built on WordPress. In the web industry, it won’t be wrong to say that there is a huge demand for WordPress development services than that of any other CMS platform.

But the question is - what is so special in WordPress that it beats all other CMS platforms? Well, let’s find it out together!

It’s Free and Open-Source
Yes, it’s true! Despite the fact that WordPress is the most popular CMS platform, it is free to use. If we explain this in detail, well, you download the software for free, install, use, and can also modify it as per your own needs and requirements. Since WordPress is an open-source platform, it means it is built by a collection of contributors. And as a user, you can also be a part of the WordPress community. Though the software is free, you still have to pay for domain name and web hosting services.

It’s Easy to Use
The technology of CMS was brought to make web development a lot easier that even a non-technical person can create a website. And WordPress is indeed one such platform that has been true CMS technology since its inception in 2003. You don’t need any technical expertise or professional knowledge to create a website on WordPress. It has a multifunctional dashboard that can easily be mastered by anyone with no tech knowledge. However, if you want to create a highly customized site, especially for your business, it is always recommended to hire a professional WordPress development company.

It Supports Easy Customization With Themes and Plugins
In case you don’t know, WordPress has a huge library of themes and plugins that helps to bring different features and functionalities to a website. The best thing about themes and plugins of WordPress is that they are easy to customize. Most of the WordPress themes come with their own panel option that allows one to make changes in color, background, slides, etc without even writing any code.

It is Easy to Manage
Just to let you know, WordPress has its own built-in updates management system. Now, this feature ensures the easy update of themes and plugins from the admin dashboard only. When a new version of the installed theme or plugin is available, WordPress notifies its users. So, by simply clicking on a button, you can update the plugin or theme.

It Comes With Top-Notch Security
In this digital age, websites always remain prone to cyber-attacks and data breaching. WordPress, as a leading CMS platform, ensures to deliver the best security to its users. It has a huge community of developers from around the world who work hard and fast to ensure unrivaled security to the users. Besides, there are also a number of WordPress plugins that protect the data on your website from the type of breach.

It is SEO Friendly
Agree or not, but even an exceptional website cannot fulfill its objectives if it is not optimized for search engines. But when you choose WordPress to build your website, you need not worry about that. In case you don’t know Google and other search engines favor WordPress. Wondering why? Well, it is because the platform is written using standard compliance high-quality code as well as it produces semantic markup. This makes WordPress an SEO-friendly CMS platform. Besides, there are also SEO plugins in WordPress through which you can further optimize your site.

So, these are some important features of WordPress as the most preferred CMS platform in the market. And now that you have all the reasons to choose WordPress, it is always good to have professional assistance by your side to create an exceptional website. For that, connect with Auxesis Infotech. We’re one of the best WordPress developers carrying immense experience of working on numerous projects and delivering successful results.