To develop a business, an entrepreneur must offer their potential customers a really good and high-quality product or service. As well as to facilitate communication between the customer or buyer and a representative of the company.

The convenience and comfort of the customer have a huge impact on the successful promotion of the product. Therefore, every businessman promotes his brand, conducts advertising campaigns, and creates a website and mobile application, without which it is simply impossible to do in the modern world.

Thanks to the availability of a high-quality application, an entrepreneur can easily develop their business, increase the customer base, and increase the level of trust in the company. This also applies to corporate mobile projects that help simplify communication between employees and improve their performance. It remains only to decide what this application should be, whether to stop at the development of the cross-platform apps, or whether it is better to choose the native one.

Features of the creation and operation of a cross platform application

All programs are written in different languages and under certain operating systems. But some apps work perfectly on all platforms. These universal applications are called hybrid or cross-platform.

To create native projects, specific programming languages are used. Cross platform apps, in turn, are developed in the markup language and styles that are used when creating regular web pages. Of course, we are talking about HTML, CSS, and JavaScript. They allow you to create a single application adapted to work on all operating systems and most devices. When creating hybrid products, developers often use the PhoneGap or IonicFramework frameworks.

What makes them better than native development?

The first obvious advantage is its versatility. Developers only need to create one program, not several for each platform. Accordingly, the entrepreneur does not need to spend money on creating two full-fledged native products. He can enter the market with one universal offer and reach a large audience.

The savings are obvious, and one team is working on such a project. While developing an app on the popular iOS and Android OS will require two development teams, and this is an additional cost. If you want to make changes to the list of services or products, add new tools or features, you will need to make adjustments in two applications at once. In the case of a cross-platform project, it is relatively quick and easy to make any changes.

Scope of hybrid mobile projects

When getting acquainted with hybrids, several questions arise:

1. Where are cross-platform applications used?
2. What tasks are they suitable for?
3. What is their scope?

This development option is optimal for small businesses. Since such a cross-platform project allows you to get a universal product with relatively small financial investments.

You don't need to spend time and money creating two full-fledged native programs for popular operating systems. Especially if you need an application that is not too complex and you want to enter the market as quickly as possible and increase your audience.

However, you should not assume that hybrids are ideal for all occasions and are suitable for all companies, and native ones can be written off as unnecessary. Cross-platform development has its drawbacks. Among them are low performance, difficulty in adapting the design, and writing the code itself.

Therefore, when creating complex multi-functional projects with appropriate funding, you should pay attention to the native version. The cross-platform approach saves time and money and is ideal for creating simple applications.

However, there are areas where cross-platform development is justified, such as mobile games. Cross-platform applications are much easier to maintain and deploy by creating a single application for all platforms.

Cross-platform development is not suitable for serious business projects. This type of development is beneficial when writing a prototype application for multiple platforms in a short time, for a game or test application. This speeds up development without compromising quality by using special graphics frameworks. If the project is not a game project and its aim is long-term development, if it requires a positive user experience - native development remains a suitable option.

If you have any doubts about the correct choice of hybrids, you can ask for help from professionals. They will be able to choose the best option for your business and meet your needs and suggest simple ways to implement your idea.