SEO has played a great role ever since Google never even existed; web ranking was closely based on the use of keywords within the page’s content. To rank out pages, keyword usage was the simplest way.

For the simple reason, more the keyword phrase used in the webpage, it is expected the page was really about. Unluckily, SEO practitioners of that time tried to take advantage of this system by oddly using keywords by simply targeting the keywords phrases to rank higher. This process is called keyword stuffing.

Along with Came Google: The coming out of Google & PageRank

Here is one joke, “Where should you put something that you don’t want people to find?”- There - On the second page of the search results!

You know what it sounds weird, but that’s TRUE!

75% of the people never like to go to the second page on Google search. This means you can’t even think of getting it ranked on the second, third, or fourth page.

You know why? You won’t be getting clicks and traffic you are looking for to make SEO value for the money and time you spent. And you must have organic traffic because 93% of online search starts with the help of search engines.

On top of that, there are about 1 trillion searches in one month!

A good SEO is the one who has the control to influence inbound traffic to expand that would result in an increase in business for the coming future- And for that what is the most important thing between all? They all provide an advantage of Google’s first search engine results page (SERP).

Ecommerce Homepage

It’s always been stated repeatedly by everyone that SEO should not be neglected. It goes without a say that you need it to ascend through rankings. You must think about how frequently you should post content to get customers on the eCommerce homepage. Then don’t forget to keep a check on the following:

• Regular updates of SEO content on your site would result in getting on the top list of Google search results for different keywords.
• Make your content to be accurate and helpful to outrank your competition.
• Prefer setting up a detailed content calendar to put up your readership.
• Keep them complete with appealing content to increase conversion rate for the e-commerce website.
• Try to publish it on a daily, weekly, or monthly basis.
• Your audience can get nurtured.
• Will recognize you as a reliable source that would generate traffic.

Internal, Inbound, & Outbound Types of Links

A link or hyperlink is a clickable object on the webpage, which helps to go from one page to another. Links can be in the form of text, images, or buttons. Normally, this can be categorized based on the destination of the link, and also lead users to another page of the website.

• Internal links- Internal links are links between the pages within your own website.
• Inbound links are links that move toward other websites or also at special domain names.
• Outbound links are those links on your website, which link to other websites with a different domain name.

Search engines basically need a domain name that will be classified as your brand. This can be done in two ways, either buy a new domain name or you can simply connect a domain name that you already own. If the links on a page link to other pages within the same domain, they are considered internal links. Search engines will look out for external links.

High-Quality Pages: Trustworthy, Credible & Authority

There is always a reason behind the linking of the WebPages to other WebPages. Normally, they like the page they are linking to because they build up information on the first page. Moreover, some authors link to pages for contrary reasons. In fact, they may be linking to a page that is not even their choice.

Still, both the links are good for the pages being linked to. Content can be sometimes liked or disliked, which resulted in some burly reactions that show good quality content. The content of the page should be such that it shows authority, reliability, and honesty.

As a result, links on pages are like votes of trust, credibility, and authority.

Google Help You Get to the Top of Search Results

Being a tip most lead generator, social media also plays a very important role to assist you with searching the marketing engine or with SEO.

Social media helps to:

• Coming up or getting exposed to the most reputed articles and keywords with the help of others in your industry.
• It also helps to authenticate and validate your location, hours, and respective contact information for Google and other business listings.
• Providing you to evaluate all commitments, so you can get updated as to what all your customers want and need from your website.

Getting on to the top of search results or getting a rank doesn’t need an extremely skilled SEO master. Providing proper attention to your user experience, superior content, and backlinks; helps in creating a big difference in your respective website’s search engine traffic.

User-Friendly Experience

If anyone has to wait for such a long time for your site to get loaded, unable to read the text on the site page, or even unable to navigate the information you want, resulting in jumping to another website. So, Google places sites with easy web design at the top of its search result. A website that works wonders will help in getting to the top of Google search results, and also keeping people on your website once they are on the link when clicked.

Most important user-friendly experiments for a website:

• Mobile-friendly
• Straight-forward navigation
• Clear, legible text
• The contrast between visuals/text and background
• Quick load time

Optimize your local presence

Continuing from the very last point, it is not taken to be as good optimizing for ‘near me’ search queries if you are available then and there. So, you require sorting out your local SEO. This is only possible when you optimize your Google My Business page. Along with many other things, you have to make a check on the following features:

• The Explanation of your business should be long and exceptional.
• Tick the right category.
• Required information at the opening times.
• Apply lots of imagination.
• Keep informed.
• Providing phone numbers and business address

One of the most important SEO factors is to make sure that you have maximum customer reviews that as Graham Charlton states “vital for local businesses, whether or not they sell online, thanks to their sheer prominence in local search results.”

Conclusion

Though, like many other things in SEO, how optimization was done in the past is much different compared to how it is done today.

Links are classified as:

Inbound links

Outbound links

Internal links

If there is one single theme across all these types of links, it is to link naturally. If it looks bad to humans, most likely, it looks bad to search engines.

With this blog, we have clearly understood that links have been a very essential part of SEO. Moreover, it’s going to be an essential part forever for many more years.