As a trusted firm focused on motivated home seller leads for real estate investors, we want our clients to get the best results from all their leads. So, we’ve put together a quick guide to help you get the most out of your real estate leads.

Tip #1: Speed Is King

Following up with a lead as quickly as possible is one of the most critical factors for success. According to several marketing studies, the chances of converting a lead decline drastically if you don’t follow up immediately. This rule applies to all leads, not just the motivated seller leads we generate for you.

Leads coming in from PPC are especially hot. When users search online for a seller to buy their house, they hope to make a quick sale. Also, keep in mind that several other cash buyers are also looking to capitalize on this lead. So, you have to act quickly.

But what is the best follow-up method to capitalize on a lead? Different customers prefer various follow-up methods. For example, people belonging to the older generations often like a phone call, while many millennials are more comfortable with text or IM. One way to manage these differences is to use texts, emails, and calls and let the leads decide the best way to get back to you.

Tip #2: Make a Good First Impression

Remember that you don’t get a second chance to make a good first impression on a potential seller. Often, investors jump directly into the business end of the deal without creating a personal connection. For example, investors may start by asking questions about the house rather than slowing down and listening to what the seller says. This approach can put off the buyer, making you lose out on a great sale.
Here are two factors to keep in mind while connecting with a lead:

Listen to the needs of the seller and address their pain points. Potential sellers have anxieties, fears, or distress about selling their beloved home. Your job doesn’t end with striking a deal. You’ve got to calm these fears and make the seller feel comfortable before you talk business.

Don’t use the first conversation to buy. Instead, make the first conversation all about understanding the seller and explaining the process so that they feel reassured and confident to do business with you. Putting too much pressure on the seller early in the process can cause them to back off and look for another buyer.

Tip #3: Don’t Give Up on a Lead

Not every lead will close immediately. But that doesn’t mean you have to give up on the lead. Stay in contact with the potential customer consistently. Send them messages and emails regularly without being intrusive. For example, you can follow up via email or text once every five days or once a week to remain at the top of their minds. When the lead is ready to sell, they will likely reach out to you.

You’re All Set to Maximize the Potential of Home Seller Leads

With these tips, you can maximize the potential of leads in your pipeline and increase your revenues. For more ideas on converting leads or finding qualified home seller leads, connect with our experienced team.

Author Bio:

The author regularly writes about the real estate market and helps real estate investors generate motivated seller leads through ad campaigns and SEO.