The eCommerce ecosystem is a cut-throat space where brands are trying every trick in the book to stand out in the crowd and make a mark on the right customer. Given this tough competition, it is easily understood that strategies for eCommerce have to be different from those employed for regular websites. Few factors like keyword research, interlinking, interactive user experience, etc. remains common for both eCommerce pages and regular websites; several other SEO requirements are unique to eCommerce.

SEO for websites that are not into eCommerce usually requires a sound geo-targeting strategy to make them appear in local searches and bring about greater brand awareness and business. But eCommerce websites need more than geo-targeting as their online presence is the only way for doing business. Every page in the eCommerce website needs to be optimized according to not just search engine guidelines but also the guidelines of the platform. Hence, eCommerce SEO services aim to a worldwide audience through a smart play of optimized keywords, meta titles, links, rich snippets, images, and so on.

To tackle such specialized requirements, brands should partner with an experienced and reputed eCommerce SEO agency as they have a firm hold over the different listing rules across eCommerce platforms. Professional eCommerce SEO experts are adept at handling the challenges of online marketing and can achieve brand goals for better sales and revenue faster.

Another reason why brands should get onboard with an offshore eCommerce SEO agency is the declining impact of PPC ads. As we know, ad blockers are used extensively these days which has brought down the effectiveness of PPC ads. Hence, more and more online businesses resort to well-thought eCommerce SEO marketing services to reach the relevant audience. eCommerce sites have hundreds of pages. And, it takes tremendous effort to rank pages for an eCommerce site. It is difficult for those who have started their journey in the eCommerce industry and are unaware of the ecosystem. However, such issues can be resolved with an experienced eCommerce SEO services provider.

Know why you need professional eCommerce SEO services

Here are some steps that come under eCommerce SEO marketing services and differentiate it from regular optimization and why it requires professional expertise;

Keywords optimization according to search intent

The primary concern for eCommerce SEO is to cater to user intent. So, for eCommerce SEO the keywords should have high search volume and the four kinds of user intent. These four kinds of user intent are- informational, navigational, transactional, and commercial. Informational intent helps the audience in providing information that they are looking for. Navigational intent allows searchers to locate a page in the eCommerce site. Transactional intent answers requests or encourages the searcher to purchase a product. Commercial intent assists the searcher to make comparisons before buying. The optimized keywords employed for an eCommerce website should answer these user intents and encourage the visitor to move on to the next step.

Ensuring the effectiveness of all these factors requires years of expertise in the subject. So, resorting to ordinary SEO measures is not enough. Brands need to reach out to professional eCommerce SEO agencies to implement appropriate user intent while optimizing the site.

Mobile responsiveness

Almost everyone we know has a smartphone today, and it is their favorite device to surf the internet and shop online. Hence, eCommerce websites must have a mobile-friendly website layout. eCommerce SEO services such as optimization of sites for different devices help eCommerce websites rank better on search engine results. However, it is important to note that such services should be availed by eCommerce SEO experts who have sound knowledge about all the parameters that need to be checked for optimum results.

Enhanced user experience

Offering a better user experience is a core value for search engines like Google. Hence, eCommerce websites must also match up to this expectation to rank on search engine results. Offering a good interface and user experience also makes buyers come back for more business as they enjoy the enhanced shopping experience.

Handling user interface and experience comes under technical eCommerce SEO which can be handled effectively with a professional team.

Concise and clear product URL

Product URLs are the first glimpse of the webpage even before a searcher views it entirely. They are crucial magnets for organic traffic and hence they should be concise and clear. eCommerce websites must have URLs with the product name. This helps the visitor have a fair idea of what to expect from the page. A good URL, formulated professionally with the right words, also helps Google to crawl the page faster and effectively. Hence, such a page has higher chances of getting the top spot on search engine results.

Optimized snippets for better ranking

Give a glimpse of the product to the right customer even before they visit using featured snippets. Rich snippets give a major push to eCommerce SEO by boosting click-through rates (CTR) and helping bring in more traffic. An optimized featured rich snippet should have a crisp description that answers the search intent with the most appropriate keywords. Rich snippets should also be accompanied by optimized high-quality images. Such requirements can be outsourced to a reputed eCommerce SEO agency to witness superior results.

Create personalized product descriptions

The internet users of today are very smart. They are quick to identify bland descriptions and will leave the site immediately. Professionals who are experts in eCommerce SEO marketing solutions help in framing creative descriptions using the right sales-driving language that allows the visitor to connect with the product. Description allows the potential buyer to understand the product and forge realistic expectations from it. This helps in offering them an authentic customer experience which will bring them back to the site for business again and again. With a professional eCommerce SEO team onboard, brands can enjoy bespoke product descriptions that engage the visitor in the right way.

Ensure eCommerce technical SEO

eCommerce sites require technical SEO too which is not usually performed for regular optimization. Online stores that run on Magento require much more technical effort than WordPress ones. Technical SEO for eCommerce includes ensuring schema markups, breadcrumbs, fixing page speed, etc. There are different types of eCommerce schemas like review schema, product schema, price schema, product availability schema, video schema, etc. All these ensure that your products gain faster visibility and higher traffic. However, it is crucial to have an experienced eCommerce SEO service provider in the team to get error-free technical SEO.

eCommerce link building

eCommerce link building is not as same as for regular websites. Links help Google establish the quality of a website. Hence, for an eCommerce site, the more diverse and authentic the links are, the better. eCommerce SEO agencies ensure that link building is not just stuck to internal linking. They create a smart strategy for this by developing links through guest posts, social media ads, press releases, case studies, etc.

Impactful sitemap

A sitemap is the blueprint of a website. For an eCommerce website that contains various pages of products, a sitemap is a blessing. It helps the visitor find out the desired product page in an instant and adds to the user experience. Hiring experts who offer eCommerce SEO marketing services; helps with creating the right sitemap that lists product categories and even the sub-categories. Usually, HTML sitemaps are more convenient for visitors. It is best to leave sitemap building to the experts to enjoy a well-functioning eCommerce website.

Final thoughts

It may seem that eCommerce SEO marketing services are a bunch of complex tasks but ignoring it would be like signing a death sentence for your brand. eCommerce SEO is one department that brings excellent ROI for years to come. It helps to establish the business on firm grounds that will only require minor tweaking as search engine guidelines change. However, it is important to remember it is not something that happens in an instant and brings in results immediately. It is an ongoing process that requires expert prediction and regular upgrading. Hence, resorting to professional eCommerce SEO services of premium quality is vital.

QuikTek Info offers bespoke eCommerce SEO marketing services for a thriving online business. Their experienced team of eCommerce experts have substantial experience in this domain and can render precise, high-quality services for online retail businesses of all sizes.