B2B marketing has seen many changes throughout the years, but one that will undoubtedly persist is the usage of artificial intelligence (AI) in B2B marketing.

It is becoming more complex as it grows, and its applications are expanding beyond our wildest ideas. AI can now accomplish what B2B marketing teams used to do manually. According to research, firms have an average of 35 AI initiatives in place.

5 Ways B2B Marketers Should Be Using AI

When it comes to employing AI in B2B marketing, there are numerous moving pieces. Marketers already have a lot on their plates, and incorporating AI into the mix may appear to be a daunting endeavor.

If you've been thinking about employing AI in your B2B marketing, you should think about these five approaches that you might not have considered before:

1. Using AI to Create Account Personas

Using AI solutions to create high-quality B2B buyer personas can revolutionize your marketing efforts. AI can assist you in developing more representative and diversified B2B buyer profiles, allowing you to connect with your target audience and produce more sales. It can also assist you in identifying your most profitable consumers, allowing you to continue to concentrate your efforts on them.

By answering questions about your ideal customer, most AI systems allow you to create B2B buyer personas. You may also use AI to examine existing client data to help you determine the characteristics of your most profitable customers.

2. Artificial Intelligence in Social Media Marketing

AI is being applied in social media marketing in a variety of ways. You can employ artificial intelligence to monitor social media channels, discover trending themes, and provide insights into what material resonates with your target audience.

You may also utilize AI to generate social media content such as text, photos, and videos automatically. This can be an excellent approach to ensure that your social media activities are as fruitful as possible.

3. Artificial Intelligence in Influencer Marketing

There are several AI technologies and software available that can assist you in matching with the correct influencers in order to create a solid relationship and generate more revenue.

They accomplish this by assessing your social media profiles, what you've posted, and so on, and then matching you with the appropriate influencers. This might be an excellent approach to expose your business to a bigger audience and broaden your overall reach.

4. Artificial Intelligence in Advertising

AI is also being utilized in B2B marketing to help you get the most out of your advertising budget. You can use AI to assess your audience, competition, and market to build strategies that are more likely to produce outcomes.

In essence, you may utilize AI tools to examine all of the data for you. It will then extract the most important information (such as common trends and behaviors) and utilize it to assist you in developing a more targeted ad campaign that will reach the right individuals.

5. AI for Performance Analysis

As your company's B2B marketing strategy evolves, you should explore employing AI in a variety of ways to assist you better assess your performance. AI can be a terrific tool for analyzing the efficacy of various marketing channels and campaigns, helping you to understand which channels are generating the most leads.