Technologies have changed marketing, allowing for more customized and interactive customer perception as well as more connected and specific advertising efforts. In addition, advancements have been made in much more methods than how individuals and businesses communicate. The infrastructure and systems on which businesses are built have been thoroughly integrated with new marketing technology, adding value to procurement and boosting profits.

Staying in the consumer's path

We only need to consider where individuals obtain their information, their preferred forms of entertainment, and their buying inclinations to better understand why this is taking place.

Connectivity: Approximately 4 billion people utilize the internet, making up 50.8% of the world's population. More people will use the internet in China and India in the next three years than there are in the US right now.

Mobile: More than 5 billion people use mobile devices, with smartphones accounting for more than half of these connections. This year, mobile advertising is expected to cost $93 billion, $20 billion more than what will be spent on TV. E-commerce: In 2018, it is anticipated that over 2.14 billion individuals would transact business online.

Half a billion people watch videos on Facebook every day, and watching videos online accounts for one-third of all online activity.

What companies must provide to marketers

In order to understand why new technologies like blockchain and chatbots are becoming more and more popular, we can also look at what marketers want from brands. Technology becomes less of a transmitting device and more of a tool for improved communication in this way.

Personalisation at Scale: According to a Monetate and WBR Research survey, 93% of companies using sophisticated personalization techniques saw a boost in sales in 2018.

A collaboration between technology and marketing

To completely grasp how to use technological innovations to a brand or product, managers will need the assistance of their company's software development, legal, and media organizations.

Instead of figuring out what to do with the data they get, marketers will have to figure out how to use it. Even with the most cutting-edge technology, you cannot get the ROI you desire until marketing intelligence that integrates data insights is there.

More funding is needed to increase revenue.

Marketers frequently worry about the cost of investing in new technology, but like with all technology, the overall cost is anticipated to decline as economies of scale and competition among service and platform providers grow.