If you own a cryptocurrency blog and you're disappointed with your results, don't be too harsh on yourself. There's a very good chance that the blog itself is not an issue. Maybe you're not working hard enough on promotion, or simply don't know how to promote a blog properly. It's OK since this is always something you can correct and there are tons of different methods that you can use to bring more visibility to your site. Let's take a look at a few simple steps for marketing a crypto blog.

Look at Paid Options

A lot of people will completely overlook paid options when it comes to marketing blogs, but that is a big mistake. There are plenty of ways that you can use paid methods to build traction for a blog; you just have to choose the right ones and use them wisely.

You could look at native ads like the ones offered by Taboola and Outbrain, for instance. You could use OKX's crypto converter and publish a post with up-to-date price information on a few cryptos that are trending then send traffic to it. If you're an affiliate with exchanges, you could send visitors through these links and get a commission every time someone makes a trade. All you'll have to do is compare how much you're getting in commissions vs how much you're paying and see if you're over or underpaying.

Reach Out

You have to learn how to build relationships in this field, or you will have difficulty making a name for yourself. If you have lots of friends in this niche, you'll have lots of opportunities to post on their website if they have one. And, if you're lucky enough to make friends with someone more established than you in the crypto world, they could give you access to their massive audience and allow your blog to instantly rise in popularity.

Increase Your Presence on YouTube

You should also look at what’s going on YouTube and see if you could increase your presence there. Building a YouTube channel could allow you to expand your brand and reach new audiences. It could also allow you to access your competitor's audience by interacting directly with them in comment sections.

Know that you don’t even have to show your face. Some people will just have a video track going on in the background with them talking. As long as you have good information, people will follow, so focus on giving back. Create content that is current and helpful, and be consistent. And don’t forget to let people know at the beginning and end of your videos to visit your blog.

Marketing a crypto blog takes time and effort, so be ready to put the work in if you truly want yours to blow up. The more you work and the more content you put out there, the greater the chances that you'll get discovered, and the faster you'll build a sizable audience.