Google Maps has been the dominant player in the mapping and navigation industry for over a decade. However, a desi company is now plotting a challenge to Google Maps. Let's explore how this company is disrupting the industry and what it means for consumers.

The company in question is MapmyIndia, an Indian mapping and location-based services company. MapmyIndia was founded in 1992 and has been providing digital maps and location-based services to Indian consumers for nearly three decades.

MapmyIndia has recently launched a new mapping platform called "Move" that aims to challenge Google Maps. The Move platform provides real-time traffic updates, turn-by-turn navigation, and location-based services for businesses. It also includes a feature called "MapmyIndia Explore," which provides users with information on nearby points of interest such as restaurants, ATMs, petrol pumps, and more.

One of the key advantages that MapmyIndia has over Google Maps is its focus on local knowledge. MapmyIndia has an extensive database of maps and points of interest specific to India, including detailed information on small towns and villages that are often overlooked by other mapping platforms.

MapmyIndia's Move platform also provides a high level of accuracy, thanks to its use of advanced mapping technology such as LiDAR (Light Detection and Ranging) and machine learning algorithms. This allows the platform to provide detailed information on traffic conditions, road closures, and other factors that can impact travel times.

Another advantage that MapmyIndia has over Google Maps is its commitment to data privacy. Google Maps has been criticized in the past for collecting and using user data for advertising purposes. MapmyIndia, on the other hand, has a strict privacy policy that ensures user data is not shared with third parties.

In addition to its mapping capabilities, MapmyIndia has also been investing heavily in location-based services. The company has developed a range of solutions that use location data to provide real-time information on traffic, weather, and other local conditions. This has made MapmyIndia an attractive partner for various industries, including logistics and transportation companies.

Another area where MapmyIndia is looking to challenge Google Maps is in the field of voice-based navigation. The company has developed its own voice-based navigation system, which is designed to provide directions in various Indian languages. This is a significant advantage in a country like India, where many people do not speak English and may find it difficult to use Google Maps.