Modern advertising goes way back to the 15th and 16th centuries when newsprint added an ad corner. Today, advertising has changed how companies conduct business in a very positive light.

he ever-flourishing technological advances make every nation oceans apart but within reach. As philosophical as it may sound, this is rather true in a world where none is bound to stay disconnected.

Alongside this modern-world innovation is the chance to offer products and services to a diverse group without lifting a finger. Small to large businesses around the world can easily promote their brand through marketing tools like Google Ads display.

Nearly three-fourths of marketing teams recommend Google ads presence for businesses of all sizes. You should consider using one if you have the same marketing goals as the following:

• Promote more engagement on your website.
• Make your product or service more “visually engaging.”
• Sell your service or product to a wide audience.
• Have people visit your store.
• Have more people call or inquire about your business.
• Have more people install your app if you have one.

To optimize brand awareness to the next level, streamline your Google Ads management using a Google Ads Manager.

What Is Google Ads Manager?

Not long ago, Google introduced an ad management tool called Google Ads Manager into the world. Since June 2018, this ad server has helped businesses succeed within the market.

Not to confuse it with Google Ads, this ad platform primarily helps advertisers with two or more Google ad accounts. Its role is centralizing ad management, analyzing revenue, and improving return on investment (ROI).

These are done carefully with Google Ads Manager’s insightful reporting. However, as businesses grow larger, they know they can do better.

Companies started to partner with a Google AdX provider to optimize ad revenue. Google AdX partners provide meaningful business strategies to drive monthly revenue. Other than that, they help set up programmatic ad networks and improve the overall ad experience of advertisers.

Again, don’t confuse Google AdX with Google Ads Manager. The former is a third-party virtual marketplace for publishers and advertisers to trade ad space.

Meanwhile, the latter caters to the publisher’s advertising needs. It also allows businesses to use third-party partners like Google AdX for added features, such as:

• Ads segmentation
• Customized ad units
• Premium and high CPM (cost per mille)
• Google Ad Manager 360
• Multiple Customer Management (MCM)

How Google Ads Manager Works

Your Google Ads Manager is your best buddy in conveniently managing your Google Ads. The process can be more complex than you know. Simply put, here’s a breakdown of how your Google Ads Manager can help your business succeed.

It Works for Small Businesses

If you’re a smaller enterprise, you may wonder whether or not it’s time to utilize Google Ads Manager. You can very much do so!

Since its rebranding, a new line of features was made available for publishers, advertisers, and even small businesses. Ad Manager for Small Businesses is the free version with limited features compared to the paid version – Ad Manager 360.

The number of impressions and non-video ad units vary in countries per month. The scale ranges from 90 to 200 million active view impressions and ad units.

Other features include access to API and limited reporting of audience reach impressions, and delivery.

Simple but Detailed User Interface

Ad management doesn’t have to be complex to be effective, and neither do other Google Ads services. With a simple and easy-to-navigate interface, you can maximize the use of every function and feature.

This includes having clear labels, a detailed knowledge base, and large graphics. The features for analyzing data must also be easy to understand, especially the details of a particular data set.
 

Scale Audience Easily

As part of Google Ads Manager’s ad targeting feature, scaling audience reach is significantly easier. We’re talking about scaling across devices and every screen, including mobile devices.

Ad Manager helps you monetize your content across all screens in one location. Consequently, your ad sales will grow along with your business and revenue.

More importantly, this Ad Manager ensures that user experience remains paramount. Boundaries lie between driving strong Google Ads results and respecting user experience.

Ad targeting options include:

• Geographical location
• Language
• Device (Desktop or mobile web, smartphone, tablet, connected TV, etc.)
• Device manufacturers (Apple, Samsung, Blackberry, etc.)
• Browsers and other versions
• Service provider

Google Ads Manager also allows custom targeting based on values, audience, and other system-defined criteria.

Supports Teams

Google Ads Manager makes it easier to track, document, and report each line of business regardless of the complexity. Further, it allows you to create teams for users with the same access and authorization to advertisers and ad units.

Similarly, these teams restrict access to specific items like advertisers and ad units to unauthorized users.

For example, you’ll have teams work primarily in sales and trafficking for different clients. Your Google Ads Manager can help restrict access in these cases.

This is just the tip of the iceberg of what your Ad Manager can do to boost efficiency. You can further optimize its benefits with the following tips.

Tips to Optimize Your Google Ads

It’s one thing using Google Ads business management tools; learning its functionalities is another. You can only maximize a tool’s capabilities when you know how to use it and when.

To create an effective marketing campaign, start with a specific target audience and geographic location. Then, put yourself in their shoes. What words would you most likely use when looking for products or services?

Here’s where you can optimize your ads through SEO strategies and relate to users. You can begin with the general terms to specific ones to reach the appropriate audiences.

Keep your keywords local and specific if you have a physical presence in a particular region. It helps users narrow their searches down to a specific geographic area and locate your ad more easily.

The next thing you can do to optimize your Google Ads display is to have a corresponding landing page. Your ad won’t serve its purpose if it doesn’t take users directly to the product page. Remember, your webpage is your greatest asset in making connections with users and potential patrons.

Your webpage also promises a return on your ad investments, so make it as optimized as possible.
 

Is It Time to Use Google Ads for Your Business?

Ideally, the best time to use ads is only when they are needed. The good thing about ad management tools, they provide flexibility based on your schedule or availability.

For instance, a furniture repair service can turn on its Google ads campaign only when they’re available to work. Small businesses, in general, have more flexibility in using ads.

Meanwhile, large enterprises will need an ad server like Google Ads Manager or third-party networks like Google AdX. This is because the marketing goals of large businesses are more complex and could use ad revenue optimization platforms.

Nonetheless, you don’t have to run ads 24/7, nor does it need a long-term commitment. Run it as needed and incorporate effective business strategies that align with your revenue-driven goals.

This will also help you stay on top of your ad spending but is practically making an impact.

Icing on the Cake Tips

For more ad enhancement tips, here are more marketing strategies before you launch a successful ad campaign with Google Ads Manager.

• Create mobile friendly-ads to attract more smartphone users anytime, anywhere.
• Be intentional with your SEO or use of keywords.
• Make an impact.
• Optimize your website and landing page.
• Score higher with Google.

On a Final Note

Google Ads Manager helps businesses achieve success in the form of highly-driven revenue. Using this ad management tool comes with great responsibility to create strategies.

With the right business plan, your marketing vision could stay on and save every penny on ad investment. Luckily, Google Ads Manager is easy to use and navigate. It provides accurate, detailed data for analysis that will help grow your revenue later.

In other words, Ads Manager is the best tool to track your return on investment. Similarly, it allows you to predict the future profit you can earn from a particular ad.

Having these visuals also provides you with the need to run the ad. If you’re on a budget, this could very much save you from extra ad costs.

Running an ad campaign can be challenging without the right tools to drive leads and sales. Likewise, it will only be effective with the right brand strategies. This includes having a target audience and demographics, as well as geographical locations.

From here on out, you can weigh in on how to effectively sell a product or service. You can incorporate this information into the user’s keyword search and keep it relevant.

The strategies to optimize ad revenue can be endless, especially with the addition of Google AdX partners. These ad management tools and options are just your technological aid in achieving business success.

Furthermore, they are not exclusive to large enterprises only. Even small to medium businesses can tailor the perfect ad management tools with their marketing strategies.