Have you ever wondered how search engines work their magic to give you the best results possible? Well, let me tell you - it's no easy feat! In fact, search engines are constantly changing and updating their algorithms to keep up with the ever-evolving world of the internet.
Now, you might be thinking "what's an algorithm?" Simply put, it's a set of rules that a computer program uses to make decisions. In the case of search engines, algorithms help them determine which websites and content are the most relevant and useful to a user's search query.
But here's the thing - these algorithms are updated daily, and that means that SEO is a constantly evolving process. It's not something that you can just set and forget. In fact, even experienced web surfers might not realize just how often these algorithms change, and how much of an impact they can have on SEO strategy.
The problem is, many websites don't keep up with the latest SEO changes, and that can lead to penalties from search engines. These penalties can hurt a website's visibility, making it harder for users to find them online. So, it's important to stay on top of the latest SEO trends and best practices to ensure that your website is always in good standing with search engines.
Remember, SEO is all about making your website more visible and accessible to users online. By keeping up with the latest changes to search engine algorithms, you can give your website the best chance of success in the ever-evolving world of the internet.
Today, let's talk about some of the things you should and shouldn't do when it comes to SEO strategy.

Do’s

Google's policies

Now, you might be thinking, "why should I care about Google's policies?" Well, let me tell you - Google is the king of search engines. If you want your website to rank well and get a lot of traffic, you need to play by their rules. That means avoiding any tactics that are considered spammy or manipulative. If you try to push the boundaries and engage in black-hat SEO practices, you're running the risk of getting slapped with a penalty. And trust me, you do NOT want that. A manual action penalty can have a major impact on your website's visibility and traffic, and it can take a long time to recover from. Even if you don't get hit with a penalty, pushing the boundaries can still be risky. With every algorithm update, Google gets better at identifying and penalizing websites that engage in shady tactics. So, it's always better to play it safe and do things by the book.

Social Media

Use social media platforms such as Facebook, LinkedIn, and Instagram to market your website and attract more visitors. Many individuals look for business profiles on these networks, making them a valuable tool for directing traffic to your site. Moreover, having a strong social media presence can enhance your website's search engine ranking by demonstrating to Google that your website is well-liked and interactive.

Your content

Ensure that you give careful thought to the nature and length of the content you plan to feature on your web pages. It's worth noting that long-form content tends to perform better in search engine results. Although there are no fixed rules about how much or how little content should be present on a page, offering visitors as much valuable information as possible can bolster your website's ranking.

Optimize Your Website

Merely optimizing your blogs with high-quality keywords is insufficient. You must also optimize your website for on-page SEO. This involves:

• Improving the loading speed to minimize your bounce rate.
• Enhancing navigation and ease of use to improve readability.
• Providing a sitemap to your audience to answer their queries and ensure a steady retention rate.

Don'ts

Don’t Practice Black Hat SEO

To ensure ethical optimization practices for your blogs, it's important to avoid utilizing black hat SEO techniques. While these tactics may provide a temporary boost in SEO, they are considered unethical and can ultimately harm your website's reputation. Examples of black hat SEO include keyword stuffing, hiding links, using invisible text, and incorporating unrelated keywords to improve page rankings.

Don’t buy links

Instead of purchasing links for enhancing your blog's search ranking, focus on optimizing it with quality content and strategies. It's essential to avoid buying links from companies as Google deems it as a manipulative practice and may lead to penalties for websites involved in it.

Don't make blank page titles and meta descriptions

To enhance your blogs' performance, it's crucial to prioritize optimizing with high-quality meta descriptions. Although meta descriptions are not considered an on-page factor similar to page titles, they play a critical role in the displayed listings on search engine results pages (SERPs). Therefore, it's essential to create compelling meta descriptions that encourage users to click through to your website since the ultimate aim of SEO is to increase website traffic.