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5 key things to learn from Google's revised SEO starter guide

5 key things to learn from Google's revised SEO starter guide

HARIDHA P242 06-Feb-2024

There is a tonne of intriguing and helpful information in the recently updated Search Engine Optimization (SEO) Starter Guide that is relevant to everyone.

Unfortunately, some of the information isn't sufficiently explicit or detailed.

It's not that Google is keeping anything from you; rather, it's their desire to withhold certain information from you in order to improve your search engine ranking.

5 key things to learn from Google

 They would rather you find that out for yourself.

 But worry not—the new SEO Starter Guide will teach you everything you need to know in this post.

Topic-Rich Links

An approach to web content that is practical is to be helpful to readers. In the recent Google antitrust trial, it was discovered that the Nav Boost algorithm—which determines rankings—strongly relies on user interactions. A potentially Navboost-related patent explains how user interactions generate a document-level score that improves a website's search engine ranking. This implies that improving a document's ability to generate favorable user interaction signals may improve a website's ranking.

Sentence-level internal connections to other webpages were included in the previous version of the article, but they lacked anchor text that sufficiently characterized the linked URL and weren't always semantically meaningful in the context.

Arrangement of Pages

The beginner guide has undergone significant revisions, the most noticeable of which being its lower length. The original webpage had about 8,639 words on it. The revised version of the paper is 4,058 words long. The SEO beginner guide's updated version is 53% shorter than its previous iteration.

In addition, the original had 92 heading elements, numbered H1 through H5. There are 27 heading elements in the modified document, numbered H1 through H3.

What's remarkable is that although the use of heading components decreased by 71%, the starter guide shrank by 53%. This indicates that although the rate of heading use changed, the modified document would still have included a roughly identical number of headings (53%) rather than the same percentage.

Subject-Motivated

The new SEO beginner guide no longer includes granular sub-sub-sub-topics, which is why fewer headers are utilized in it. There were 12 H5 heading elements and 31 H4 heading elements in the previous edition.

The modified version of the homepage is now more narrowly focused on the subject, offering readers the opportunity to follow a contextually relevant link to another webpage with more information while also giving them the information they absolutely need. This is a result of the new webpage layout.

The new homepage covers about the same amount of topics as the old webpage (new = 11 themes / old = 12 topics). The primary distinction is the narrower emphasis on the subject.

Sometimes Being Brief Is Better Than Being Comprehensive

The context in which content is absorbed has completely changed while reading an article on a mobile device. Content is only consumed by those who require it. Before the invention of the smartphone, searching the Internet required getting up and going to the closest desktop or laptop. These days, one only needs to click on a few links to obtain any information, no matter how small, and what's needed isn't necessarily a lengthy piece.

Even if you exclude the ease of accessing content at any time or location, reading a lengthy article requires scrolling more than a hundred times.

The newly designed webpage achieves a balance between being thorough without being unduly lengthy and precisely on topic.

Comparable Picture Components

Finally, the new webpage's photos have a similar color scheme and style. The previous version included a broad range of hues, including bright red, yellow, and even ones with pictures in them. In many of the photos, it seemed as though the players were teammates dressed in different uniforms, or even players from rival teams.

Selecting photos from the same artist will help the webpage seem more unified, even if you're utilizing generic photos.

Due to the comparable color schemes utilized in the photos, the new webpage is more focused and has a professional appearance, both of which can foster trust.


Writing is my thing. I enjoy crafting blog posts, articles, and marketing materials that connect with readers. I want to entertain and leave a mark with every piece I create. Teaching English complements my writing work. It helps me understand language better and reach diverse audiences. I love empowering others to communicate confidently.

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