LinkedIn may be a very useful tool for your digital marketing plan as it can increase brand awareness and lead generation. LinkedIn is a professional network that is intended to assist you in establishing and maintaining business relationships, in contrast to Facebook, Twitter, and Instagram.

LinkedIn marketing

There are numerous formats available for LinkedIn ads, such as:

Text advertisements that are sponsored

sponsored posts, such as "boosting" a previously published Page post

Advertised messages (sent to a user's LinkedIn mailbox)

dynamic advertisements that have the option to display a user's information, such as name, profile picture, and job,

• Lists of sponsored job ads
• Picture carousels in advertisements
• Ads can be quite effective because four out of five LinkedIn users have the ability to influence decisions about company purchases.

Publishing job postings and hiring

LinkedIn users already frequently visit job advertisements. Every week, 40 million people use LinkedIn to search for new employment. Free listing posting is available, and it appears on your Company Page as well.

It may also be worthwhile to pay for job listing advertising. Compared to unpromoted job advertisements, paid single job ads garner 25% more applications.

For many years, recruiters worldwide have used LinkedIn's specialized Recruiter premium account as the gold standard. Additionally, they provide a Lite edition designed for small enterprises.

Networking

This is LinkedIn's main purpose. The increasing number of company transactions and duties that take place electronically makes your professional network more crucial than ever.

Conversations amongst connected users increased by 55% between January 2020 and January 2021, according to LinkedIn.

For networking, LinkedIn Groups is an excellent resource. You cannot see anything you write in these private discussion groups on your profile. The inability to sign up using your Company Page is the lone disadvantage for businesses. In Groups, you are required to utilize your own profile.

Thought leadership

Long-form content may be posted on LinkedIn, and many business executives have embraced this feature to establish reputable thought leadership brands. When utilized effectively, long-form material may establish you as a creative leader and authority in your field.

Click Write article from the LinkedIn homepage to post an article.

You have the option to post from your Company Page or your personal account. Select your new Company Page, as our aim is to increase your business's following.

A few success strategies:

Maintain consistency. The most crucial thing to do to retain your current readership and attract new ones is this. I can't emphasize this enough: after deciding on a posting schedule, stick to it. Post on a weekly, biweekly, or monthly basis.

Be creative. Don't copy and paste content from other websites. Make a decision, establish an opinion, then back it up with compelling evidence. You don't have to get along with everyone. It's probably not true thought leadership if they do.

Write once, spread the word always. Remember to publicize and share your previous posts. You have competition since LinkedIn's content creation increased by 60% in 2020. Your content is still relevant; just make sure to share it multiple times.