The most important task of every website is to maintain its rank high on search engines as it can greatly impact your traffic for a long period.

1. Optimize On-Page SEO Elements

The essence of on-page SEO is to make the website visible. It contains keyword research, optimizing meta descriptions, and using proper header tags. Start by choosing the right keywords for your content and then include them in your text naturally. Nevertheless, please, do not use too many keywords especially when this can result in a low-quality experience for your users and a penalty from search engines. Furthermore, the website should be internally linked to the relevant pages, so search engines get to know how the website is structured immediately.

2. Focus on High-Quality Content 

‘Content is king’ is an often-used phrase when it comes to understanding SEO. Publishing interesting, esteemed, and desirable content not only leads to traffic arrival to your site but also makes the visitor spend more time on your site. Longer and more detailed content is going to be more effective and SEO-friendly than short articles. Use of images and videos should also be included in the design to foster a high level of interaction among the users. 

3. Leverage Backlinks 

External links imply that other credible websites have linked to you, which means your content is valuable. Having a well-developed back link index can help greatly to bring the position of the site to a considerably higher level. A huge quantity of links is not always conducive to effective SEO but only those backlinks are valuable that are returned from good websites.

4. Regularly Update Old Content

The ever-changing online world suggests that new information is vital to the modifications in the technological world. Consistent revising of old content ensures that it is up-to-date and impactful. This practice of revisiting content items should include deleting outdated information, rearranging the content based on current keywords, and checking that all internal and external links still work, respectively.

5. Make the Web Content Optimized for Mobile and Increase Its Loading Speed 

The number of portable device users is ever-rising, thus it is very important to have the design of the website fully responsive to portable devices. Google has made it clear that it is in favor of ranking websites that are compatible with mobile devices. Just like this, page speed is a matter of concern; slow-loading pages deter visitors and lead to higher bounce rates: SEO nightmare. It is crucial that your website takes minimal time to load and this can be done by compressing images and also making some code changes.

Conclusion 

To maintain the website on top of the results it is essential to have it technologically perfect, the content to be relevant and fresh. All the above-mentioned tips can help a lot in increasing the visibility of your site and holding your position in the established search engine ranking.