With the advent of 5G on the horizon, it’s never been clearer that the future of the Internet is mobile. The speed that 5G networks promise to deliver will push mobile app development. New capabilities will be explored and adapted to. With consumers having more speed and power in their handheld devices, the need for businesses to develop mobile apps will continue to increase.

The transition from mobile devices being basically personal communication tools — i.e., glorified telephone and text messaging gadgets — to fully functional computers is well underway. The tech infrastructure is developing ever more rapidly and it seems clear that more and more of what people have done on desktops and laptops will migrate to the tablet and smartphone realm.

Mobile apps are more than translated webpages. The functionality of handheld devices is particular to that technological classification and businesses need to dedicate resources to mobile app development. Here at Bubblegum, a Dubai-based consulting firm and app developer, we are focussed on preparing for the changes coming our way. Businesses large and small need to be ready for the new communications landscape.

Here are some of the things that a strong, professional mobile app can do for your business:

Always Be At Your Customers Fingertips

Most consumers are spending more and more time on their mobile device. Just scrolling through their apps repeatedly and having your app — and thereby your branded logo — scroll past them will keep you in their thoughts. This makes it far more likely that they’ll remember you when they need the services you provide. It’s an aspect of what’s called “effective frequency” in advertising, which is the need for customers to see your brand repeatedly before it becomes embedded in their consciousness.

Your Important Info Is Always There

Related to that first item, whenever a customer needs information about you they can pull it out of their pocket. They won’t have to be at their desk or open up their laptop. Within seconds of thinking about your product, they will be able to potentially make a purchase.

Provide Value and Ease-of-Use

Many retailers have loyalty programs, which often require remembering to bring purchase cards or coupons. By digitising these programs and making them available via a mobile app you will make your customers’ lives easier — and they will very likely reward you for that.

Make Communicating With You Easier

Likewise, making it simpler to contact you directly or get an FAQ answered makes sharing the information you want to distribute more likely to happen. This creates a better consumer experience and builds loyalty.

Get Yourself Noticed

Especially if you’re a small business, it’s very likely your competitors may not have dedicated mobile apps yet. Be the first one on the block and take the lead in this emerging business landscape.

These are only a few of the reasons why preparing for the transition of the Internet to something increasingly mobile — and therefore developing a mobile app for your business — is probably in your best interests.