In the 21st century, there is no better way to connect with potential customers than having a customized business app. Over the past few decades, mobile apps have proven to be a boon for a plethora of brands. They have been playing an imperative role in establishing a brand image of many companies. A mobile app is a more personal way of interacting with your buyers. Even today an array of companies are keeping a safe distance from the business mobile apps. One major reason behind it is the mobile app development myths that are circulating in the market. These myths are creating doubts in the minds of entrepreneurs about the significance of mobile apps. If you are planning to launch a mobile app in the near future, then here are 5 myths that you must debunk right away:

It is all about coding: There is a larger picture than coding and programming when it comes to mobile app development. Without possessing adequate knowledge of designing, it is difficult to deliver a highly effective app. Also, the developer must be aware of the prevailing market trends that make sense in Android and iOS. An effective development process begins from an action plan and ends with the same.

Developing a protocol is a cakewalk: It is the app’s first version that can take from a couple of weeks to a couple of years. While developing the protocol, you must never be in a haste. Go slow but get it right in the first take. The first version must be free of functional and technical complexities. Its duration largely depends on the business requirements and the app’s purpose.

Optimization and traffic are interrelated: Mere optimization of App Store does not guarantee traffic. With the number of apps growing by every day, getting on the top is no less than a challenge. The way of presentation has a bigger role to play than the app itself. It is a collective effort that draws customer attention to the business app.

High downloads determine the business success: Thousands of apps on Play store have a high download rate, however, they are not successful. It is no great deal in securing a million downloads. But the real task is converting those downloads into active users. Every user does not use every installed app on his phone. They are numerous apps that lie unattended and unused. The whole purpose is increasing user engagement and reducing the inactive user base.

Marketing is an expensive affair: There is no denying the fact that setting out a marketing strategy is of utmost importance. However, it has nothing to do with the term ‘expensive’. Marketing requires smart decision making, the area of investment is more important than the efforts and the strategy itself. Also, never underestimate the power of word of mouth.

Do not fall for these mobile app development myths. All the best, make an app that adds more glory to your brand name.

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