If you have Microsoft word on your computer, then it is a great platform for writing documents, but this platform doesn’t create content within those documents.

Marketing automation systems — HubSpot, Marketo  and SEO have a similar relationship among them. That provide a software platform to a industry marketing, but don’t provide the meat and potatoes of SEO. Without loading the system with SEO inputs and then layering SEO activities, the platforms alone won’t produce any SEO results.

Marketing Automation    

Marketing automation tools offer companies a set of software tools to bring efficiency their marketing efforts.

Following are the features of system :

•    Ranking tools
•     Analytics tools
•     Web testing tools
•      Email management tools
•      Social media management tools
•     CMS software for websites and blogs 

A important benefit of that tools is their capacity to identify and track web user, so companies can market to that user based on their unique behavior on return visits to the website. For example, when a visitor returns to the website and visits the “Product A” page, the system generate an email with content specific to Product A.

There are advantage and disadvantage of working with a marketing automation system. Generally, Marketo are used by large organizations and HubSpot focuses on smaller organizations.

SEO 

Marketing automation system doesn’t give a company an Search engine optimzation campaign — it offers a launch pad for SEO .a professional SEO company is still needed to a large array of activities, including: 

·    Properly configuring the website to SEO, including metadata and markup structure.

·    Analysis of competitor research.

·    Backlink audit analysis.

·    Creating a long-term SEO strategy.

·    Reviewing results regularly to update the strategy.

·     Analysis keyword research based on a number of criteria.

·      Creating strong SEO and user-centric unique content for the website.

·      Marketing off-site content to build the link profile and drive relevant traffic.

·      Generating links to build the link profile and drive relevant traffic.

·      Analysis data and continuously improving SEO performance.

SEO is a great option if you see value in obtaining sales leads or e-commerce revenue from organic search engine users.  SEO is such a sucessful marketing activity.