WhileGoogle says that social media doesn’t play a huge role in indexing results, and also SEO is more commonly practiced than SMO. But it is seen in reality nowadays that SMO is taking over SEO.
SEO stands for search engine optimization. SMO stands for social media optimization. While SEO does focus on getting links back from many areas including from social media shares. SMO being an important subset of SEO has to do with what you, your friends and your family have look at previously online.
If your organization has no online presence, it will be hard for you to build a successful organization. There are some ways by which people might find your business online:
•Your company comes up early essentially among the first two pages in search engine results
•Someone recommends you to the customers, or
•They’ve heard about your company and seek you out on their own
Whether you choose to focus on your overall SEO efforts results or you try to focus more on SMO, depends on your current goals.
You can also Read: All about Social Media Optimization
Here, a difference table between SEO and SMO.
SEO | SMO |
Process: Optimizing your website for search engines | Process: Sharing content on social media platforms |
Goal: Increases traffic via search engines | Goal: Increase brand recognition and popularity among people |
Method:Select and use keywords, optimize HTML and backend coding, add meta descriptions, alt tags, header, etc. | Method: Create quality content and spread it as widely as possible through social media platforms |
Results: Gives long term results | Results: Gives short intervals of success results |
Why Focus on Both?
As technology is getting smarter day by day, the search engine algorithms is also getting updated, so both your SEO and SMO strategies will need to be modernize over the years. Currently, SMO can bring you a large stream of customers in a short period of time, and quality SEO increases your search engine indexing and brings you more success in the long run.
The most important factor for both SEO and SMO is high quality content. Unique, Original, informative, reader engaging content is valued both by search engines and real life customers. So in the end, it’s important to focus on both. SMO allows you to connect with customers and potential customers on a more personal level, while SEO allows your site to remain high in search engine indexing results. Using SMO, you can bring your customers familiar to your website, and your customers will directly log-in to your website, without searching on the search engine.
How Do I keep up with SEO and SMO Changes?
Many business owners and managers already feel stretched in just running their business, so they don’t have time to think about where they are currently ranking in search engine indexing. Some business owners also doesn’t care to keep up with technology changes, and others just don’t know how.
If you don’t want to take headache and want to increase your customer base in just some easy steps, then you must contact Mindstick software. We’re here to help you optimize your website so you can keep bringing in new customers without having to stop taking care of your current customers. If you’d like to learn more about SEO and SMO, or if you’re ready to take your website to the next level, contact Mindstick Software today.
You can Also Read: Search Engine Optimization
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