Digital marketing involves a large number of techniques and assets, from your website to other branding platforms like digital advertising, online brochures, email marketing and many more. The digital marketer with a clear picture knows how to use each and every platform and technique in order to reach the goals.

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Here’s a list of some of the most common platforms and techniques:

Platforms

• Your own website
• Blog posts
• Ebooks and whitepapers
• Infographics
• Interactive tools
• Social media platforms (Facebook, LinkedIn, Twitter, Instagram, etc.)
• Earned online coverage (PR, social media, and reviews)
• Online brochures and lookbooks
• Branding assets (logos, fonts, etc.)

Search Engine Optimization (SEO)

SEO is the process of increasing your website’s rank in search engine results pages SERPs, resulting in increase of the amount of organic or natural traffic that your website receives.

Content Marketing

The creation of quality content and promotion of it through various mediums for the purpose of generating brand awareness, brand popularity, growing traffic, customer generation, etc...

Inbound Marketing

The Inbound Marketing involves the ‘full-funnel’ method in order to attract, convert, close, and make visitors happy using online content.

Social Media Marketing

The technique of promoting your brand and spreading your content on social media platforms for generating brand awareness, brand popularity, growing traffic, customer generation, etc.

Pay-Per-Click (PPC)

A method of increasing traffic on your website by paying a publisher every time your ad is clicked. One of the most common types of PPC is Google AdSense and AdWords. This could not be much fruitful, as it may sometimes direct the untargeted audience that do not generate any revenue, even after paying for its visit.

Affiliate Marketing

Affiliate Marketing is type of performance-based advertising in which you receive commission for promoting someone else’s products or services on your website whenever the visitor buys the product that you advertised for.

Native Advertising

Native advertising is a type of advertisements that are mainly led by content and also featured over a channel alongside other, free content. Posts sponsored by BuzzFeed are a good example, but many people also consider native to social media advertising, for example, Facebook and Instagram advertising.

Marketing Automation

Marketing automation refers to the use of a software that runs to fulfill goal of automating marketing actions. Many marketing departments have to automate iterative tasks such as social media, emails and other website actions.

Email Marketing

Companies use email marketing as a way of communication with their audiences, visitors and customers. Email is often used to promote the content, discounts offers and events promotions, as well as to direct people towards the organization website.

Online PR

Online PR is the method of gaining captured online coverage with digital publications, blogs, and other content-based websites. It’s almost like the traditional PR, but on the internet.

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